Telstra Super adopted a business intelligence tool from Tableau Software to analyse 22 years of member data, Tableau said.
Telstra Super has 100,000 members in Australia and $11 billion of funds under management. The superannuation fund is open to current Telstra Group employees, former employees and members’ families.
Adopting the Tableau tool has enhanced Telstra’s ability to analyse and use the data, according to Telstra Super business intelligence manager, David Calistro.
“Tableau allows us to build on our unique segmentation model and access the massive amounts of member data collected throughout our history,” Calistro said in a statement. “We’ve been able to bring a large and diverse membership demographic to life in ground-breaking visual ways.
"With the Australian retirement savings industry in a prolonged state of government-driven reform, these deepened insights are essential to helping us make informed product development and member service decisions, as well as developing more meaningful relationships with our stakeholders.”
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