IBM unveils preconfigured, integrated systems

IBM unveils preconfigured, integrated systems

IBM's new PureSystems line claimed to offer CIOs more time for innovation

Australians’ reputation as early adopters of new technology will be tested with the unveiling of IBM’s line of integrated sets of IBM hardware and software, called PureSystems.

Anticipating a growing need for larger preconfigured systems, Marie Wieck, IBM general manager for application and integration middleware, says: “We see this as a major new category of systems, one different from appliances and custom solutions.”

Francois Vazille, IBM System Technology Group’s general manager for Australia and New Zealand, adds that one of the biggest impacts the new system will have on the role of the CIO will be in the area of the traditional ‘time to value’ capability of IT.

“The integrated capabilities of the system will enable the CIO to become more involved in the creation of business innovation versus the traditional maintenance of IT. This means the CIO can concentrate efforts on deploying innovation quickly as opposed to focusing on the age old problem of maintaining the IT they have today. This will enable the CIO to become more responsive to business needs.”

Unlike appliances, which tend to address niche uses, PureSystems packages will have a potentially wide user base, given the general duties they can undertake. And unlike custom packages, they can be deployed relatively quickly, Wieck says. These two packages “pre-integrate the hardware and the software as a single new system family”.

IBM’s idea behind these packages is that they can cut the amount of time it would take organisations to build and deploy servers and applications. IBM has configured the packages so that they can be deployed and expanded with minimal effort.

“Over the last 10 years,” Vazille says, “CIOs have had to deal with the challenge of fairly flat IT budgets in an environment where data volumes have grown 500 per cent or more. They are constantly having to do more with less, which means projects are often delivered over time and over budget.

“Furthermore, the challenge of running an IT department is not just in the hardware - in fact a majority lies within the set up, integration and deployment of large scale projects.”

He suggests that labour efficiencies offered by the new IBM systems “are a huge benefit for any CIO looking to seek the support of senior management and the board. The expert integrated qualities and ‘time to value’ is an important point for CIOs who are seeking to justify a faster return on investment, as much of the pre-work has been done.”

Getting an enterprise application up and running in a closely regulated IT environment can take months. Much of the work is specific to matching the technology to the internal environment, such as configuring the system to meet organisational policies and to interact with other internal systems. But IBM managers are convinced that using IBM preconfigured systems will still cut deployment by a third of the time or more, as IBM has done most of the work in getting the internal componentry to work together.

“Things that used to take up to six months to deploy can be done as little as in two weeks,” with these packages, Wieck says. They eliminate tasks such as setting up a database or a group of servers as a cluster, or linking an application with the company’s personnel directory of possible users.

The first two entries of this new line of systems are designed to meet common needs for most organisations. Wieck expected these two packages could be used across as much as 80 per cent of IBM’s customer base. One package, PureFlex, provides basic a basic computing infrastructure, including servers, operating systems, virtualisation environment and middleware. The other package, PureApplications, deployed on top of PureFlex, provides an environment of hosting enterprise Java Web applications.

The packages could be used, for instance, to build a public or private cloud, or be used to launch a new internal application. While IBM is selling these systems for use within an organisation, the systems also are designed to provide an easy way to transfer workloads to IBM’s SmartCloud services. With this connectivity, organisations can transfer excess workload off-site, rather than buy more equipment or wait for computing capacity to be freed from other duties.

PureSystems packages start at about US$100,000 each. The systems use an operating system based on Linux, and can run on either x86 or IBM’s own Power processors.

The release of this line of systems is a timely move on IBM’s part, says Matt Eastwood, who is the IDC group vice president and general manager for the analyst firm’s enterprise platforms group. In the years to come, organisations will need more integrated systems like these.

“We believe the market is on the cusp of a fairly significant inflection. Businesses are under pressure to move faster and the traditional silos in many IT departments often slow things down,” Eastwood said. “It is also becoming more difficult for IT to get price performance gains out of general purpose systems. Users want to focus on applications and business data, not core infrastructure.”

Over time, IBM will craft more packages in the PureSystems that will meet the needs of specific use cases and industries, Wieck says. The company will use its expertise in building IT usage models, which it called Patterns of Expertise, that identify the most appropriate software, hardware and interconnectivity for a specific task.

“We expect this to be just the start of a broad family of technology deployment and innovation,” she says.

By Tim Mendham and Joab Jackson

Joab Jackson covers enterprise software and general technology breaking news for The IDG News Service. Follow Joab on Twitter at @Joab_Jackson. Joab’s e-mail address is

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