Internet service provider, iiNet, is the latest Australian organisation to apply for its own top level domain (TLD).
The company has partnered with technical provider, ARI Registry Services, to help it secure the .iinet domain name before the application window closes on 12 April. An estimated 1000 applications will be submitted by this date.
According to iiNet operations manager, Roger Yerramsetti, the TLD will allow the company to establish a branded corner of the internet dedicated to its business, products and customer base.
“We’re champions of the internet and thrive on innovation, so being the first in our industry opens up a world of opportunity for us and our brand,” he said in a statement.
ARI Registry Services chief executive, Adrian Kinderis, said that companies who have not applied for a TLD will have to move fast as applications close on 12 April and may not open again for several years.
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