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CeBIT 2011: NSW Govt awards 11 grants to mobile tech projects

CeBIT 2011: NSW Govt awards 11 grants to mobile tech projects

Roamz, Sydney Opera House, PayPal amongst beneficiaries

Australian Foreign Minister, Kevin Rudd, announcing the 11 mobile technology grants at CeBIT in Sydney.

Australian Foreign Minister, Kevin Rudd, announcing the 11 mobile technology grants at CeBIT in Sydney.

Projects designed to aid the digital economy in New South Wales, and inject approximately $30 million into the state, have been awarded grants by the NSW Government.

The 11 consortiums grants, awarded under the government's Collaborative Solutions program, were announced by the NSW Deputy Premier and Minister for Trade and Investment, Andrew Stoner, along with Australian Foreign Minister, Kevin Rudd, at CeBIT this week.

According to Stoner, the Collaborative Solutions initiative, called Mobile Concierge, would develop innovative mobile offerings for the tourism and retail sectors.

See photos and all the action from the event.

One of the projects being supported by the NSW Government is a software as a service (SaaS) mobile site enabler that would allow regional tourism agencies and small businesses to publish mobile websites.

“We understand these projects have the potential to collectively generate over 400 jobs, $170 million dollars in revenue, and over $90 million dollars in exports over the next three years,” Stoner said.

28 per cent of the consortiums included a regional or Western Sydney partner and 63 per cent included a partner with international offices.

Stoner also announced a strategy to support digital media projects in NSW such as electronic game development.

The full list of grants include:

Roamz: A mobile social platform for small businesses in tourism and retail to engage with customers interactively through their mobile devices.

Consortium lead: Online Media Holdings (Roamz). Partners: Bilson's Restaurant, Cuisine Now, Paypal.

Knowhere: An integrated mobile and multi-touch smart table offering which is designed to help tourists explore local places of interest and customise their itineraries at Sydney Visitor Information Centres. Partners: Object Consulting, Tourism NSW, Microsoft and V3 Leisure Management.

MeTag: Customer engagement and marketing offering for venue operators combining electronic wristbands, mobile phones and social media. Partners: Centryc, Luna Park, Pitney Bowes, Modapt, Unique Micro Design, FujiFilm and RFID n Print.

MoveMe: Customisable mobile guide for cultural institutions incorporating, location specific content and user tracking features. Partners: Smarttrack RFID, Powerhouse Museum, MOB, Ramp Holdings and ShopperTrak.

Project worx: Mobile and web recruitment service for the hospitality and retail sector.

Partners: Turramurra Technologies, Intercontinental Hotels Group and BigTinCan.

SAAS mobile site enabler for SME retail and tourism: SAAS offering to allow regional tourism agencies and small businesses to publish sophisticated mobile websites.

Partners: Singtel Optus, Wyong Shire Council, Central Coast Tourism and AD.IQ Global.

Smart City Near Field Communications (NFC): Driven transaction platform for electronic retail and municipality services.

Partners: ST Microelectronics, Parramatta City Council, SGS Technologies and Salt IT.

Sydney Opera House Trust mobile application: An integrated mobile offering for performing arts venues incorporating ticketing, maps, social media and other features such as location-based services or augmented reality, piloted at the Sydney Opera House.

Partners: Tigerspike, Sydney Opera House and Tessitura.

Tapit: Mass market physical to digital content network for retail and tourism using near field communications (NFC) to allow shoppers and tourists to download apps and content by tapping products, signs, shelves and posters with their mobile.

Partners: Tapit Media, Initiative and Nokia.

Taxi Apps: Connects passengers directly with taxi drivers via a map based mobile phone application.

Partners: Taxi Apps, NSW Taxi Drivers Association, Microsoft, Nokia, PayPal, Research In Motion (RIM) and Google.

Touchpoint: integrated NFC point of sale offering comprising a mobile app, electronic receipts, and purchase analysis tool for retailers and consumers.

Partners: My Touchpoint, 7/Eleven and Nokia.

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Tags NSW GovernmentCeBIT 2011

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