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Salesforce.com launches Chatter.com globally

Salesforce.com launches Chatter.com globally

Social networking tool to pose threat to Twitter, UC competitors

CIOs who are unsure about whether to deploy a unified communications solution or use social media sites like Twitter may have been provided with a middle ground, following news that the free private social network Chatter.com has been launched worldwide.

The social media tool, which was rolled out as a private beta some 12 months ago, allows CIOs to sign their businesses up to a free private social network, using Salesforce.com’s already successful cloud platform.

The cloud-based platform was backed by Melbourne-based, not-for-profit organisation Alpha Autism last year, where the company implemented the structure in its fundraising sector.

In an interesting marketing twist, Salesforce.com commissioned the Black Eyed Peas' will.i.am to direct and produce two TV advertisements for Chatter.com.

As Gartner recently revealed that some analysts believed unified communications cannot keep up with the popularity of Twitter, Salesforce.com has said that as well as developing a private social network, the company has used both Twitter and Facebook as a means of promoting the brand.

The site will be available to any employee who registers their company email address at Chatter.com. While it is free for an employee to sign up to Chatter.com, Chatter Plus licences have been made available for US-based customers at a cost of $US15 per user per month.

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