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Executive push required for successful collaboration

Executive push required for successful collaboration

Survey finds emerging marketing economies are more successful in enabling collaboration across the enterprise

Emerging market economies say they are more successful in enabling collaboration across the enterprise.
Source: BT Global Services.

Emerging market economies say they are more successful in enabling collaboration across the enterprise.
Source: BT Global Services.

CIOs in emerging market economies are more successful in enabling collaboration across the enterprise, a survey by BT Global Services has found.

The BT Global Services Enterprise Intelligence study surveyed more than 2400 IT users and 270 CIOs and senior executive across 13 countries, including Australia. It found many CIOs — 67 per cent who responded to the survey — claimed seamless collaboration is available anytime, anywhere within their enterprise, largely due to communications technology.

But the perception is different from workers; 59 per cent feel the same way.

There was also a discrepancy between attitudes to collaboration in emerging and mature markets. China reported a high level of collaboration, with 82 per cent of workers saying they were able to collaborate seamlessly. In Australia, the UK and Sweden, however, just over 50 per cent said the same.

“Enabling seamless collaboration among colleagues, customers and suppliers is a central tenet of global IT, yet this survey reveals alarming differences in perceptions of collaboration success,” the report, Enterprise Intelligence — the challenge for the CIO in 2010, reads.

“It suggests another opportunity for the CIO to make a bottom-line difference because collaboration among global teams have a clear and tangible impact on productivity.”

General Manager of BT Australasia, Graham Smith, said the information management landscape was changing significantly and CIOs are searching for the right tools to support their business and management objectives.

“A key challenge is around the commoditisation of IT. The iPhone is a good example,” he said.

“Users are changing their behaviour, technology is changing and the CIO has to bring it all together.”

The challenge is multi-dimensional; as well as enabling information, CIOs must ensure that the information is correct. But in the new way of working, the information consumer may also be a contributor to the information flow. Ultimately, it comes down to the processes and strong technological leadership within the organisation.

“BT has done it itself in terms of moving from an operational model to a collaborative model,” Smith said. “The most important thing is that you have executive-level of understanding of what it means from people such as the business unit leader and the chief operating officer.

“Being able to apply metrics and quantify results is also important. You also need a framework around the information flows — having that mapped out is very important. And you need to be open to feedback from end users.”

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