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Oracle buys technology for media IP management

Oracle buys technology for media IP management

It had already invested in Sophoi, which filed for bankruptcy earlier this year

Oracle on Monday said it has acquired "substantially all" of the assets of Sophoi, which makes software that media companies use to manage and track their intellectual property. Terms of the deal were not disclosed.

Sophoi's product, which has been rebranded Oracle Media Intellectual Property Management, helps companies fight "revenue leakage, minimize the instances of rights conflict, and reduce the risk of non-compliance with rights terms and conditions," Oracle said in a statement.

The increased complexity of today's media world, where content is delivered over multiple channels, from the Internet to broadcast television, presents too great a challenge for older IP-tracking systems, many of which are custom-built, according to Oracle.

But Sophoi apparently found business challenges of its own. The Los Angeles, California vendor filed for Chapter 11 bankruptcy protection in September.

Oracle has a history with Sophoi, having invested in the company in 2007. The deal announced Monday is just the latest in a long string of acquisitions by Oracle, which is also attempting to purchase Sun Microsystems. That transaction is on hold while European officials conduct an antitrust review.

The Sophoi announcement came at the start of Oracle's massive annual OpenWorld conference in San Francisco, which continues through Thursday.

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