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Survey: Data Centre Recession Woes Subsiding

Energy efficiency displaces availability as top priority
  • 18 September, 2009 17:14

<p>Sydney, Australia [September 18, 2009] – Emerson Network Power, a business of Emerson (NYSE:EMR) and the global leader in enabling Business-Critical Continuity™, has released the findings of its ‘Market Pulse Asia’ survey, finalised last month, which shows market sentiment from data centre users and influencers has swung sharply into the positive.</p>
<p>The key findings of the August survey show a reversal in confidence from negative (in early 2009) to positive from the majority of respondents, although business has indicated that deployment of IT projects (project pipeline) is still lagging. Importantly, energy efficiency is now considered the top priority by the respondents, with density (cooling) and availability (uptime) following in second and third respectively. This marks another reversal of pre-recession priorities, when availability was consistent as the number one priority.</p>
<p>Russell Perry, marketing director for Emerson Network Power in Asia, says there are two key takeaways from the latest survey that will interest data centre professionals in the region.</p>
<p>“Number one is the reversal of the negative sentiment, which is typically a precursor to increased spend and the commissioning of new projects,” says Perry. “We’ll be interested to see at what rate this sentiment converts into an improved project pipeline.</p>
<p>“The second is the switch from availability to energy efficiency as the top priority for new and existing data centre projects. This shows a clear connection between energy efficiency and cost reduction, which is consistent with the increased focus on OPEX as a result of the recession. It also shows that energy efficiency is now widely associated with lower cost, and less so with corporate governance or ‘green’ initiatives from past years.”</p>
<p>David Scott, managing director of Emerson Network Power in Australia, says the survey findings are consistent with what he’s seeing in the local market.</p>
<p>“The key objectives of the majority of the projects we’re involved with today are cost reduction and return on investment, and we’ve been able to demonstrate how the combination of energy efficient equipment, infrastructure and design consistently help companies meet these objectives,” says Scott.</p>
<p>“Moreover this is consistent at all levels, from large data centres to small computer rooms,” he says. “The challenge for us and for our customers is how to deliver the benefits of energy efficiency without impacting existing and future service level agreements in terms of availability and uptime, and indeed improving on them, and that’s where the expertise and resources of the leading suppliers come into play.”</p>
<p>The Market Pulse survey – now in its fourth iteration since Emerson Network Power launched the survey series in April 2008 – polls hundreds of IT professionals across Asia on a broad range of topics, including data centre design priorities, spending trends, project pipeline and investment confidence. The demographic makeup of the August survey includes end-users (53 per cent), influencers (35 percent, up from 26 per cent in March), and IT resellers (12 per cent).</p>
<p>For more information on the results and demographics of the latest Market Pulse survey, visit You can also download a one-page executive summary from this site.
About Emerson Network Power
Emerson Network Power, a business of Emerson (NYSE:EMR), is the global leader in enabling Business-Critical Continuity™ from grid to chip for telecommunication networks, data centers, health care and industrial facilities. Emerson Network Power provides innovative solutions and expertise in areas including AC and DC power and precision cooling systems, embedded computing and power, integrated racks and enclosures, power switching and controls, monitoring, and connectivity. All solutions are supported globally by local Emerson Network Power service technicians. Learn more about Emerson Network Power products and services globally at</p>
<p>About Emerson
Emerson (NYSE:EMR), based in St. Louis, Missouri (USA), is a global leader in bringing technology and engineering together to provide innovative solutions to customers through its network power, process management, industrial automation, climate technologies, and appliance and tools businesses. Sales in fiscal 2008 were $24.8 billion and Emerson is ranked 94th on the Fortune 500 list of America’s largest companies. For more information, visit</p>

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