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Manage, Automate and Deploy Analytics with SPSS Inc. Unified Predictive Analytics Platform

  • 20 May, 2009 12:40

<p>SPSS Inc. (Nasdaq: SPSS), the leading global provider of Predictive Analytics software and solutions, today introduced PASW Collaboration and Deployment Services 4 (formerly Predictive Enterprise Services), an integrated platform that provides a flexible foundation for sharing, managing, automating and integrating analytic assets directly into business processes.</p>
<p>The new functionality includes enhanced collaboration capabilities that provide more options for publishing analytical results; enhancements to the Automation Service with additional integration options; and a Real Time Scoring Service to deploy analytical scores into existing applications.</p>
<p>Jason Verlen, vice president of research and development and chief product strategist at SPSS Inc., said, “Organisations that understand the immense strategic value of Predictive Analytics also recognise that, to gain the greatest value from their investment, they need to encourage collaboration between those who develop analytical models, reports or surveys, and those who rely on them to guide decision-making. PASW Collaboration and Deployment Services 4 provides the foundation to integrate analytics into key business processes, so the right decisions are made and the best actions are taken on a consistent, repeatable basis.”</p>
<p>Part of the SPSS Predictive Analytics Software (PASW) portfolio of products, PASW Collaboration &amp; Deployment Services 4 offers a secure, centralised, searchable repository for predictive models, statistical analyses, reports and PASW Data Collection survey questions and results. The platform automates analytical processes for greater consistency and control, and deploys results to business users, consumers or directly into operational systems to reduce customer churn, improve marketing campaigns or identify cases of fraud.</p>
<p>Share, Protect and Publish Analytical Results Across the Enterprise</p>
<p>As more users – from the business line manager to expert analyst – are involved in the analytic lifecycle, it is even more important to securely share analytical assets, and make it easy for analysts to publish results to those making decisions.</p>
<p>PASW Collaboration &amp; Deployment Services 4 enables organisations of any size to easily publish analytical results through the new Deployment Portal and configurable browser interfaces. Analysts can now create and publish interactive interfaces and statistical processes from PASW Statistics (formerly SPSS Statistics), the world’s leading statistical software suite, so business users can leverage this expertise and customise their own results, all from the Deployment Portal, without having PASW Statistics installed on their desktop.</p>
<p>Marketing managers, for example, can run RFM (Recency, Frequency, Monetary) analysis on their customer data via a web browser and use that information to develop a new campaign targeting their most valuable customers. Predefined results can also be published directly to the repository so other users have access.</p>
<p>Automate the Entire Analytical Process</p>
<p>The Automation Service now allows customers to design and manage more complex analytical jobs by using parameters to customise how jobs are executed. For example, a date range can be passed to the job directing it to score a specific set of customers who had sales activity during that date range. Users can parameterise analytical tasks, such as analysing a database by specific dates or geography, so the job is defined once, bringing greater consistency and confidence to the results.</p>
<p>PASW Collaboration &amp; Deployment Services 4 also has additional integration interfaces for process notifications. Users can define jobs that automatically notify another process to begin after another job is finished, or when a repository event occurs. For example, if new survey data has been posted within the repository, a new job will be initiated, such as the running of a summary report.</p>
<p>Deploy Real Time Analytical Results Within Business Processes
PASW Collaboration &amp; Deployment Services 4 includes a new Real Time Scoring Service that enables the delivery of on-demand scores to other applications, making it extremely easy to deploy analytical scores within business processes. Scoring models – such as a model that generates a credit risk score based on customer data – can be created within PASW Modeler (formerly Clementine), and then stored in the platform’s repository. An outside application can then pass input variables to the web services interface and receive a score back in real time.</p>
<p>Also, PASW Collaboration &amp; Deployment Services 4 has been designed to ensure a secure, reliable and scalable foundation for the integration of analytical results within existing enterprise infrastructures. New features include single sign-on to automatically authenticate users; support for third-party encryption algorithms, such as those required for compliance with the Federal Information Processing Standards (FIPS); and support for application server clustering and virtual environments.</p>
<p>Availability
PASW Collaboration &amp; Deployment Services 4 will be available from SPSS Inc. in June 2009.</p>
<p>About SPSS Inc.
SPSS Inc. (Nasdaq: SPSS) is a leading global provider of predictive analytics software and solutions. The company’s predictive analytics technology improves business processes by giving organisations forward visibility for decisions made every day. By incorporating predictive analytics into their daily operations, organisations become Predictive Enterprises — able to direct and automate decisions to meet business goals and achieve a measurable competitive advantage. More than 250,000 public sector, academic and commercial customers rely on SPSS technology to help increase revenue, reduce costs and detect and prevent fraud. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For additional information, please visit www.spss.com.</p>

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