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WebTrends appoints Australasian Solutions Engineer

WebTrends demonstrates commitment to the growing online marketing space with dedicated Australasian position
  • 27 January, 2009 12:25

<p>SYDNEY, Australia – 27 January 2009 – WebTrends, the leading provider of web analytics and online marketing solutions, has appointed Tim Willox as Solutions Engineer for WebTrends Australasia. To keep pace with the phenomenal growth WebTrends has been seeing in the online marketing space, Willox will be the Australasian lead for WebTrends’ leading product Ad Director.</p>
<p>He will be collaborating with clients to help them achieve the greatest return on investment possible from search marketing optimisation. Ad Director is an intelligent and automated solution designed to manage, optimise and profitably expand a clients’ entire paid-search advertising portfolio across all of the major search networks.</p>
<p>Willox will be working with WebTrends’ bluechip clients to ensure they achieve maximum value from their analytics data. Using WebTrends’ industry leading solutions, companies can now have a truly comprehensive understanding of their customers’ needs. This in turn allows businesses to make the most of their marketing and web data when it comes to developing search and marketing strategies.</p>
<p>Reporting directly to Mark Allison, Territory Manager, Australia and New Zealand, Willox will be working closely with clients through the initial set up phase and beyond, including running ongoing training and research and development programs to get the most out of clients’ online strategies. He will work in partnership with clients to create insightful custom solutions and innovative ways to present and utilise information captured through web analytics.</p>
<p>“WebTrends’ new data connect methods are going to allow our clients to understand their customers like never before. I am looking forward to working with clients and helping them build custom solutions. WebTrends solutions are absolutely cutting edge and I am excited to show clients how much they can improve their return on investment and their campaign results with these solutions.”</p>
<p>Willox has been working in web analytics for over five years and has a deep understanding of the online space and search in particular. His previous role was with Hitwise, where he worked in the research and development department as a Product Developer.</p>
<p>“More and more Australian businesses are recognising that web analytics is vital for the success of their online marketing campaigns. Tim is an amazing asset and we look forward to watching him put his knowledge and originality to use for our clients,” says Mark Allison, Territory Manager, Australia and New Zealand.</p>
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<p>About WebTrends Inc.
WebTrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimize their customers' online experiences.</p>
<p>For more information, visit: www.webtrends.com</p>
<p>Media contact:
Angela Coombes
Max Australia
02 9954 3492
Angela.coombes@maxaustralia.com.au</p>

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