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'Call to Action' mass communication tool delivers increased sales

IPscape Pty Ltd today launched Call to Action, a rapid, cost-effective mass communication tool for organisations to nurture, update and alert thousands of existing customers simultaneously. Through the combination of advanced voice processing, IVR and secure credit card processing, Call to Action provides sophisticated mass one-to-one communications. Call to Action was developed in response to requests from IPscape contact centre clients and has been the catalyst for more efficient and effective communications for household-name brands like Nutrimetics.
  • 25 November, 2008 14:21

<p>Sydney, NSW -- 25 November 2008 -- IPscape Pty Ltd today launched Call to Action, a rapid, cost-effective mass communication tool for organisations to nurture, update and alert thousands of existing customers simultaneously.</p>
<p>Through the combination of advanced voice processing, IVR and secure credit card processing, Call to Action provides sophisticated mass one-to-one communications. Call to Action was developed in response to requests from IPscape contact centre clients and has been the catalyst for more efficient and effective communications for household-name brands like Nutrimetics.</p>
<p>'Existing IPscape clients have been using the rapid contact functionality for around six months,' said Simon Burke, chief executive officer at IPscape. 'That same technology has now been bundled into the stand-alone, easy-to-use Call to Action package that can simply integrate into any contact centre infrastructure.'</p>
<p>Call to Action combines mass outbound voice message delivery with clever Interactive Voice Response (IVR) that can connect customers or stakeholders (such as agents, members, donors, shareholders etc) to the call centre, secure credit card processing, more detailed recorded messages or removal from future Call to Action campaigns. Campaigns can be implemented in less than four hours. Special conditions of use and code of conduct limit use in cold-calling campaigns.</p>
<p>Nutrimetics, one of Australia and New Zealand's leading skincare companies and an IPscape call centre client, has used Call to Action for mass instant communication to over 43,000 Nutrimetics consultants Australia-wide.</p>
<p>'The Call to Action service is simple and effective,' said Richard Wolstenholme, Vice President of Marketing at Nutrimetics Australia and New Zealand. 'We experienced a significant increase in the number of orders and an overall increase in sales as well as an enthusiastic response from our Consultants.'</p>
<p>According to Burke, 'Nutrimetics is a perfect example of appropriate use of Call to Action, using existing connections to develop stronger business relationships.'</p>
<p>'Any organisation with time-sensitive messages that nurture the relationship, provide updates or send alerts to existing customers or stakeholders will benefit from Call to Action,' said Burke.</p>
<p>Examples of appropriate use include schools updating parents on health issues, event organisers providing last minute updates to patrons, utility providers alerting customers of urgent service disruptions, businesses reminding customers of key premium renewal dates and insurance companies proactively simplifying phone based claims processing in disaster areas.</p>
<p>Using Call to Action as a cold-calling tool however has been banned by IPscape. The service incorporates a user code of conduct to guard Call to Action from cold-calling and inappropriate messages.</p>
<p>'Australians don't react positively to cold-calling messages,' stated Burke. 'Call to Action has been purpose built to enrich existing relationships and has successfully delivered great response rates when used that way.'</p>
<p>The Call to Action code of conduct includes a mandatory customer removal option on every campaign, mandatory washing data through the do not call register, a consumer advocate portal housing a current campaign register as well as account suspension and cancellation for any cold-calling offenders.</p>
<p>More details at www.calltoaction.com.au</p>
<p>ENDS</p>

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