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realestate.com.au’s online marketing picks up

Australia’s most popular real estate website picks local search marketing agency to beef up online marketing initiatives
  • 17 November, 2008 15:49

<p>Sydney – 17 November 2008 – Strategic search marketing agency, Firstclick today announced that Australia’s most popular real estate website is now an official Firstclick customer. realestate.com.au (REA) chose Firstclick to provide search engine marketing (SEM) services to increase the effectiveness of REA’s online marketing initiatives.</p>
<p>Commenting on the new business win, managing director and founder of Firstclick Consulting, Grace Chu said: “As we’ve already made a strong play in retail, media and the banking sectors, real estate was our next stop. We are very excited to be chosen and have the opportunity to support a leading brand like REA.”</p>
<p>“At Firstclick, we spend time understanding clients’ business objectives to provide strategic and tailored search marketing solutions,” continued Grace. “We believe our ongoing success is entirely attributed to the quality, commitment, and engagement of our people.”</p>
<p>Jamie Pride, realestate.com.au CEO of Australia said the company reviewed its online search strategy earlier this year and decided to go through a pitch process to select a search marketing partner that could support the company’s position as market leader.</p>
<p>“We chose Firstclick as they demonstrated an analytical and structured approach to SEM. They were able to show us that they could apply human intellect with technology while focusing on the outcome and not just processes,” said Jamie.</p>
<p>“Initial results have proven that Firstclick is the right partner to deliver greater results to our business.”</p>
<p>Firstclick is a strategic search marketing agency that helps clients increase their online visibility, monetise websites, and bridge gaps between businesses and their online customers. Established in July 2005, Firstclick has built a proven track record over the years of providing quality, tailored search engine marketing (SEM) and search engine optimisation (SEO) services for large organisations and small and medium size enterprises in Australia and New Zealand.</p>
<p>About Firstclick</p>
<p>Firstclick Consulting (http://www.firstclickconsulting.com) is a search marketing agency specialising in search engine marketing (SEM) and search engine optimisation (SEO) to generate quality traffic and increased revenue for our clients. We are a team of experienced and commercially savvy professionals passionate about internet marketing and devoted to delivering the best results.</p>
<p>About realestate.com.au</p>
<p>The REA group operates realestate websites in Australia, New Zealand and a total of ten countries. It reaches more than 9.7 million unique browsers per month - Nielsen Netratings, Omniture and Google Analytics, September 2008. It is publically traded on the ASX and generated $156M revenue for FY2008.</p>

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