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Budget-strapped universities offered cost-saving, revenue-growing student recruitment software

- Ascent One web-based admissions solution launched - In a time of tightening budgets software will cut costs, grow revenue - OCA Group divisions service education export industry - Company also wins US, UK universities outsourcing contracts
  • 09 October, 2008 11:40

<p>Melbourne, Thursday 9 October, 2008 – Universities and TAFEs facing tightening budgets and demand weighed down by slowing world economic growth can now cut the costs of recruiting overseas students and improve conversion rates by adopting Ascent One, which was launched by Object Next, the technology division of OCA Group, the education export industry firm.</p>
<p>Unveiled at the Australian International Education Conference in Brisbane, Ascent One will offer an enormous competitive advantage to its users, according to Naresh Gulati, CEO of the OCA Group.</p>
<p>“Full fee overseas students are a critical revenue stream for universities and TAFEs, but the competition among institutions is fierce, and the marketing and recruitment costs can be heavy. Staff currently expend substantial time liaising with overseas recruitment agents and overseas students on low-level matters. Ascent One will streamline these processes and free up staff to perform higher value services to students and recruitment agents, and hence increase the institution’s conversion rate.”</p>
<p>Ascent One is vastly superior to other products out there at the moment, say Gulati.</p>
<p>“There are a range of over-priced products out there with far fewer features than Ascent One. Our product was designed by a company with deep industry knowledge of the education export sector. We have developed a web-based product that will be tailored to the needs of each institution.”</p>
<p>Key features and benefits of Ascent One include:
• Access anywhere in the world 24/7 due to its web-based format
• Automated processes will cut out a number of tasks currently performed manually by universities such as letter generation, mail outs and agent commission processing
• Easier monitoring of the workload of staff and click-of-the-mouse transfer of work from busy to under-used staff
• Faster turnaround times as agents and students complete paperwork online
• Greater visibility of the business: recruitment agents’ performance can be tracked, course uptake can be monitored, state of student applications always available, customised reports can be prepared in seconds
• Completely customisable to accommodate individual institution needs as well as changing government regulations.</p>
<p>The knowledge and experience underpinning Ascent One come from Object Next’s two sister businesses. Oceanic Consultants provides services to prospective international students wishing to study in Australia, New Zealand and United Kingdom including course selection and assistance with admission and visa application. It is one of the most successful companies in the international education industry in the world today.</p>
<p>BPO Intelligence provides a range of outsourcing services to institutions, including offshore printing, storage and distribution of marketing materials controlled by a customised online system, global mail outs and document processing. Started in June 2005 with an investment of less than $1,000, the company is today the most successful company in the world in its field, boasting more than 65% of Australian universities, more than 40% of Australian TAFEs, and more than 60% of NZ universities as clients. They also have clients in the UK and Singapore.</p>
<p>BPO Intelligence wins US, UK institutions’ business</p>
<p>Naresh Gulati also announced at the conference that BPO Intelligence has secured Montana State University as its first client in the USA. In the UK, BPO Intelligence has won an outsourcing tender by Coventry University and had picked up Oxford Brookes University outsourced business as well.</p>
<p>“Institutions are responding to our offer and track record. We’ve calculated that our services save clients from 25% to 60% of their printing, storage and distribution costs, one of their biggest line items” said Mr Gulati. “We allow institutions to focus more resources on their core functions.”</p>
<p>Notes to editors
About OCA Group (
OCA Group is a holding company for three businesses:
• Oceanic Consultants Australia provides services to the prospective international students wishing to study in Australia, New Zealand and United Kingdom including course selection and assistance with admission and visa application.
• BPO Intelligence helps educational institutions around the globe to cut their cost and increase their efficiency.
• Object Next Software develops state of art IT system for the educational institutions that are involved in the recruitment of the international students.
Media Contact for OCA Group
Kevin Fitzsimons, The De Wintern Group, +61 3 9428 7588,</p>

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