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Advanta Software and Translogix Merge Expertise

  • 15 September, 2008 10:32

<p>Single Logistics Focus From New Software Giant</p>
<p>Sydney – 15th September 2008, Advanta Software, specialist software solutions provider to the 3PL and logistics markets announced that it has merged with TransLogix Holdings Pty Ltd, the leading supplier of Transport solutions to the 3PL market in Australia.</p>
<p>The merged company will command a significant presence as the largest 3PL, transport and logistics solutions provider in the Australian marketplace with offices in Sydney, Melbourne, Brisbane and Auckland. With award winning solutions TransLogix will continue to meet the growing needs of customers to create efficiencies, maintain control and provide solutions to address all the compliance issue in the supply chain – especially the new fatigue regulations.</p>
<p>Robert Kery, Managing Director of Advanta Software, declared the merger an ideal fit due to the overlap in the respective markets. Mr. Kery stated “the two companies have been operating in complementary marketplaces and we believe the merger will generate significant synergies and will benefit clients and staff alike.”</p>
<p>TransLogix Managing Director Anselm Waterfield also stressed the benefits to clients from this merger in particular a broader range of products with a higher level of functionality. Mr Waterfield said “We are now in a position to offer our customers a more comprehensive end-to-end solution that improves the efficiency, scope, and performance of their business. Our continued investment in R&amp;D will shorten the lead time for new products and further improve efficiency and ROI for our customers.”</p>
<p>The TransLogix group now boasts over 300 clients supported by a larger team of 70 staff with a greater skill set. Advanta shareholders will be shareholders of the merged group headed by Anselm Waterfield as Managing Director with Robert Kery as Chief Operating Officer and joining the board of TransLogix.</p>
<p>About TransLogix</p>
<p>TransLogix is a recognised leader in delivering fully integrated transport logistics software solutions. Our next-generation technologies, services, and development resources means TransLogix delivers a business solution that unlocks valuable business information, improves supply chain efficiencies and builds strong customer relationships.</p>
<p>TransLogix’s solutions provide the scalability and flexibility to meet today's business challenges, while empowering transport and logistics businesses for even greater success tomorrow. TransLogix offers a comprehensive range of services with its solutions, providing a single point of accountability to promote rapid return on investment (ROI) and low total cost of ownership.</p>
<p>For more information please visit</p>
<p>About Advanta Software</p>
<p>Advanta Software is dedicated to the development, implementation and support of leading Information Technology solutions for the Logistics, 3rd Party Logistics and fuel distribution marketplace.</p>
<p>By combining advanced functionally-rich software, the expertise of a team of skilled IT professionals and a proven project management and support methodology Advanta creates complete solutions that deliver value to its client organisations over many years.</p>
<p>Advanta’s solutions are built on the ATLAStm product suite, which is designed to manage all facets of distribution, freight management, warehouse management, contract warehousing, order processing, inventory and supply chain management, sales analysis and e-fulfilment. ATLAStm can be operated alone or integrated to an existing ERP system.</p>
<p>For more information please visit</p>

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