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Management 2.0? That’ll Be the Day

Management 2.0? That’ll Be the Day

Many organizations and management strategists are grappling with, is the concept of Management 2.0, a new style of management supposedly better suited to the Web 2.0 age

In Hamel’s view, the “future of management” is a world where:

  • Decisions are peer-based
  • Resources are free to follow opportunities
  • Commitment is voluntary
  • Power is generated from below
  • Communities are self-defining
  • Everyone has a voice
  • The tools of creativity are distributed widely
  • It’s easy and cheap to experiment
  • Capability counts more than titles
  • Just about everything is decentralized

Over the last decade, the Internet has dramatically transformed the world of business, Hamel says, and in future it is almost certain to change the work of management just as thoroughly as it’s changed every other facet of commercial life.

The first job of any manager is to amplify human capabilities, and the second is to aggregate individual efforts in ways that allow human beings to do together what they couldn’t do on their own. “Management innovation” entails getting better at both amplifying and aggregating human capability, Hamel argues in a recent blog post, and the Internet will facilitate both.

“In the years to come, progressive companies will use the Web to overcome the shortcomings of their antiquated, bureaucracy-based management models — flaws that today severely inhibit the capacity of these organizations to adapt, innovate and inspire . . .

“One hundred years ago, the railroad, the telephone and reliable electrical power paved the way for the emergence of the modern industrial company. Today, a new suite of “social technologies”, centered around the Web, is giving us the chance to reinvent management as we know it — an opportunity that is only open, though, to the companies and managers that can slough off a hundred years of management dogma. The potential pay-off for inventing Management 2.0? Organizations that are as adaptable, innovative and engaging as the people who work for them.”

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