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StorageTek Appoints Rob Nieboer As Storage Strategist & Tape Business Manager

  • 27 November, 2003 15:02

<p>SYDNEY Australia, November 27, 2003 -- StorageTek® (Storage Technology Corp., NYSE:STK), the storage services and solutions expert, has appointed Rob Nieboer as Storage Strategist &amp; Tape Business Manager, Australia / New Zealand.</p>
<p>Rob -- who is rejoining StorageTek in Melbourne after a 12 year stint at StorageTek's headquarters in the US -- is both an industry spokesperson for StorageTek and responsible for continuing the success of StorageTek's tape business in Australia and New Zealand.</p>
<p>Rob has been a frequent speaker at StorageTek and industry events around the world. He has a particular interest in management issues surrounding storage, and in storage virtualisation. Rob believes that the storage management problem today is more a business information management problem than a technical issue.</p>
<p>"Data volumes are growing faster than disk is getting cheaper and faster than our ability to manage it," said Rob. "It is one of the great paradoxes -- IT has never been more vital to the business, yet budgets are flat or declining. Today's storage models are often unsustainable.</p>
<p>"My key goal in my new role is to promote StorageTek's Information Lifecycle Management™ strategy, to show customers that there is a better way," he said. "If I can help customers better manage and protect their information assets via Information Lifecycle Management, then I will be successful in achieving my objectives."</p>
<p>"Few companies in the Australian data storage scene could lay claim to such an outstanding and experienced individual as Rob Nieboer," said Philip Belcher, Managing Director for StorageTek Australia / New Zealand. "StorageTek welcomes Rob back to Australia in this key role."</p>
<p>Rob's background includes some 36 years as an IT practitioner, with the last 19 years focused on storage. His career with StorageTek has included responsibilities for systems engineering, systems engineering management, worldwide tape and library marketing, regional marketing, and corporate strategy.</p>
StorageTek (NYSE:STK), a $US2 billion worldwide company with headquarters in Louisville, Colo., delivers a broad range of storage solutions that are easy to manage, integrate well with existing infrastructures and allow universal access to data across servers, media types and networks. StorageTek provides practical and safe storage solutions in disk, networking, services, tape and tape automation. For more information, see</p>
<p>TRADEMARKS: StorageTek is a registered trademark of Storage Technology Corp. All other products or company names mentioned are used for identification purposes only, and may be trademarks of their respective owners.</p>
Chris Bowes
Bowes Communications
+61 2 9387 2332</p>

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