Wyeth's Prescription for BPM Success

Wyeth's Prescription for BPM Success

BPM doesn’t have to be a bitter pill. By putting business process ahead of technology, a drug giant laid the groundwork for BPM success.

For a pharmaceutical company like Wyeth, no function is more important than research and development - the process of finding new drugs that will lead to patents and profits. And for the information systems group that supports R&D, business process management (BPM) is emerging as a key technology and management strategy to make that function more efficient.

In fact, R&D's early success at using this technology and methodology to cut software development time in half has sparked interest from other divisions of the company that are looking to start their own BPM projects. But for Wyeth, the real payoff lies in BPM's potential to help the company define business processes and unify its information systems to break down barriers between organizational and geographic divisions and to improve collaboration and innovation.

"The demand is very high for connecting what used to be stovepiped systems," says CIO Jeffrey E. Keisling. That demand is driven in part by the global nature of the pharmaceutical industry, in which virtual teams from different business units around the world work together to develop new drugs and related innovations. "As we develop products, that development is happening on a worldwide scale," says Keisling.

For example, one current BPM project targets the process for developing medication labeling documents, which involves collaboration across many stakeholders and approvals that have to be obtained from regulators worldwide, Keisling says. The process is almost as involved as the application for a new drug approval, he says. Wyeth has to detail the composition of the medicine with molecular diagrams, explain restrictions on its use and document known drug interactions - all to produce the folded piece of paper you find inside each package. The application, which is still under development, will need to reach across R&D, clinical trials, and legal and regulatory review.

The fact that Wyeth would trust such a critical, regulated process to BPM is a vote of confidence in the approach, says Keisling. So far, Wyeth seems to have avoided the technology and governance pitfalls that have dogged some other implementations.

Keisling says the main governance issue he sees is connecting the BPM expertise emerging within the company with the projects that will deliver the greatest return on investment. "Right now, our biggest challenge is portfolio management," he says. BPM is definitely a to-do list item for companies today. But many CIOs and businesses have struggled to make it work. Wyeth's experience offers a window on what makes a successful BPM initiative.

Put Business First

Part of the reason for Wyeth's success is that its BPM projects have been defined with an emphasis on the business process rather than on the technology. They are driven by a business mandate, either born out of a regulatory requirement or an internal need, Keisling says.

"Our business partners have absolutely no bias in terms of the tool we use, but they have a strong bias toward seeing that we deliver results," he says.

Wyeth's BPM initiative aims to fill in the gaps between systems, promoting smooth hand-offs from one to the next, and shifting more of the responsibility for defining processes to business analysts, rather than programmers. Although the emphasis is as much on the business processes as the technologies to enable them, products such as the Metastorm BPM Suite (which is used at Wyeth) help by offering a combination of visual process modeling, process modeling, workflow, automation and integration tools. The BPM software can orchestrate processes that cross multiple computer systems, taking advantage of Web services and other integration technologies to route transactions from one system to the next.

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