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Fashion-conscious Sony Ericsson ups the ante with their latest mobile collection

  • 10 September, 2003 15:26

<p>Clamshell phones, rich in personalisation features are fast becoming this season’s must have accessory for young and older consumers alike. Sony Ericsson proves its commitment to a broad range of users with their latest mobile range, brimming with features and stylish extras. Announced at Sony DreamWorld in Paris on September 3, the phones have already proved their worth within the mobile community overseas and are dressed to impress Australians very soon.</p>
<p>Z600 &amp; Gameboard EGB-10
The Z600 comes with the lot - a bright 65K colour display, Bluetooth™, in-built camera, Multimedia Messaging (MMS), polyphonic ringtones and Quickshare™, all in a compact clamshell design. The exchangeable covers won’t fail to impress the style conscious, while the Gameboard EGB-10 games console accessory (sold separately) will distract gaming enthusiasts and novices alike! Become an expert at negotiating turns with V-Rally2 - one of the most popular racing games for games consoles, packed with sound feedback, vibrations and the option to play against your friends over Bluetooth™ or download more using Java and Mophun platforms for advanced gaming.</p>
<p>Set off your outfit with the Z600’s interchangeable front and back covers and send photos of your latest look to your friends quickly using Quickshare™ - the smartest, fastest and easiest way to share images via your mobile with only 3 clicks to snap, save and send. For aspiring DJ’s, the Music DJ feature gives you the freedom to create original tracks and use them as your ring signal.
Expected RRP: Z600 $869 EGB-10 $59
Expected release date: October 2003</p>
<p>Z200
This full-colour stylish clamshell mobile from Sony Ericsson phone comes with stylish interchangeable covers, giving you the option to tailor your phone with your mood and your outfit. You won’t miss a tick with the orange clock on the front casing. The colourful embedded games will keep you entertained for hours while polyphonic ringtones, especially composed for the Z200, will give your new look a tuneful touch.
Expected RRP: $435
Expected release date: December 2003</p>
<p>T230 &amp; Communicam MCA-30
A 4K-colour screen mobile at an affordable price, the T230 doubles up as an impressive gaming and imaging device for personalisation junkies. With the new, compact MCA-30 attachable camera, the T230 features easy to use screen menus for fast, intuitive access to fun games, polyphonic ringtones and multimedia messaging (MMS) to snap, save and send your favourite pics. Use the five-way navigation key to take corners like Schumacher with the embedded V-Rally2 game. Expect less vibration as you master the bends and avoid collisions and more amusement as you download additional games Mophun to suit your mobile gaming tastes.
Expected RRP: T230 $320 MCA-30 $85
Expected release date: October 2003</p>
<p>HBM-30 Bluetooth™ Music Handsfree
To complete your new image, add this music handsfree, combining a digital music player with a Bluetooth™ headset. The times you had to choose between blasting your favourite tunes or waiting for that long anticipated phone call are long gone. When a call comes through to your mobile, the music on the HBM-30 pauses and the display changes from showing the song title to the caller ID. If you’re really enjoying the tunes on your HBM-30 you can choose to ignore the call! The 64MB MagicGate Memory Stick Duo stores up to 30 tracks (using ATRAC3 and MP3 format) to enjoy when the usual radio stations fail to get you in the party mood. The Bluetooth™ connection gives you the freedom to dance away up to 10 metres from your phone without the risk of missing calls.
Expected RRP: $521
Expected release date: October 2003</p>
<p>Bluetooth™ CAR-100
When you’ve explored all the options on your Bluetooth™ phone, or have spare time between calls, the Bluetooth™ CAR-100 is the perfect accessory for your mobile. Controlled from your phone and slightly bigger than a matchbox, this little speedster has two gears, 8-way control and four action buttons to ‘shoot,’ ‘jump’ and ‘brake’ up to 10 metres from your mobile joystick. Race against other gadget-freaks with this must-have mobile accessory and expect sensory feedback as you challenge your digits’ dexterity.
Expected RRP: $130
Expected release date: October 2003</p>
<p>HBH-200 Bluetooth™ Handsfree
One of the smartest Bluetooth™ handsfree devices to-date, the sophisticated HBH-200 consists of a small control unit, clipped to your clothes or worn as a lanyard around your neck. Making and taking calls couldn’t be easier with this neat and lightweight device. Check out who’s calling as the control unit lights up the caller ID and make calls using voice control. The HBH-200 can generate ring tones from both control unit and earpiece, so there’s no risk of missing a call even if the device is tucked away in your bag or pocket.
Expected RRP: $270
Expected release date: October 2003</p>
<p>Sony Ericsson &amp; Turner Broadcasting partner to bring Cartoon Network content
Sony Ericsson and Turner Broadcasting, provider of some of the world’s most successful and well-known news and entertainment brands, have joined forces to offer more exciting entertainment features. The games, wallpapers and ringtones, developed by Macrospace Ltd, use Cartoon Network’s popular characters including Tom &amp; Jerry, The Flintstones and Powerpuff Girls and can be downloaded quickly and easily from Sony Ericsson’s Fun and Downloads website.</p>
<p>To explore more of Sony Ericsson’s mobile phone and accessories range visit http://www.sonyericsson.com/au</p>
<p>Sony Ericsson Mobile Communications AB offers mobile communications products for people who appreciate the possibilities of powerful technology. Established in 2001 by Telefonaktiebolaget LM Ericsson and Sony Corporation, the joint venture continues to build on the success of its two innovative parent companies. Sony Ericsson creates value for its operator customers by bringing new ways of using multimedia communications while mobile. The company’s management is based in London, and has 3,500 employees across the globe working on research, development, design, sales, marketing, distribution and support.</p>
<p>FOR FURTHER INFORMATION, INTERVIEWS, TRIALS OR IMAGES, PLEASE CONTACT:
Lynn Hepple, Porter Novelli (Melb), 03 9289 9555, lhepple@porternovelli.com.au
Sandra Wang, Porter Novelli (Syd), 02 9463 7600, swang@porternovelli.com.au</p>

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