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Sterling Commerce Provides Order Fulfillment Foundation for New Borders.com

  • 30 May, 2008 09:11

<p>Borders Uses Sterling Order Management to Manage Fulfillment Across a Complex Distribution Network and Enable Superior Customer Service</p>
<p>Melbourne – May 30, 2008 – Sterling Commerce, an AT&amp;T Inc. (NYSE:T) subsidiary, today announced that Borders® has implemented Sterling Order Management as the order fulfillment foundation for the new Borders.com, which launched this week. By providing market-leading order management capabilities that enable and support complex cross-channel selling and fulfillment, Sterling Commerce is helping Borders deliver a superior shopping experience for its customers.</p>
<p>“Sterling Order Management provides the depth of functionality, combined with a flexible architecture, to enable Borders to efficiently fill our customer orders,” said Kevin Ertell, vice president of e-business for Borders Group.</p>
<p>As the order fulfillment foundation for the Borders.com, Sterling Order Management manages the entire order life cycle, supporting order capture and ultimately managing fulfillment through payment authorisation. Sterling Order Management enables Borders to deliver a superior shopping experience by leveraging its:</p>
<p>Native Service Oriented Architecture (SOA)</p>
<p>Intelligent sourcing engine to direct fulfillment</p>
<p>Process-centric order broker to provide a unified view of the order, and</p>
<p>Inventory synchronisation capabilities to aggregate global inventory.</p>
<p>“Borders has been a leader in embracing cross-channel execution as a key principle in driving superior customer service and top-line revenue,” said Josh Brammer, Client Manager Retail and Supply Chain, Sterling Commerce. “They are leveraging Sterling Order Management in innovative ways to improve the customer experience, increase operational efficiency, and create new revenue opportunities.”</p>
<p>Sterling Order Management facilitates end-to-end processing of customer orders through Borders’ complex fulfillment network. Borders has multiple distribution locations and complex fulfillment guidelines, and the Sterling Order Management intelligent sourcing engine determines the most efficient and least costly location to manage that order’s fulfillment. In addition to efficient sourcing, Sterling Order Management provides the business process flexibility to enable Borders to set up their own sourcing rules to accommodate unique requirements. Sterling Order Management also provides innovative cross-channel fulfillment capabilities, such as order from anywhere, ship from/to anywhere.</p>
<p>To reduce inventory costs and maximise the customer experience, Sterling Order Management provides end-to-end visibility as the order flows through its lifecycle, even when it lies with a partner in the fulfillment network. Aggregation of inventory information across channels improves inventory utilisation, reduces excess safety stock, and minimises lost sales due to stock-outs. This enterprise inventory synchronisation also increases customers’ confidence in the entire fulfillment process by setting their expectations at the point of purchase and allowing Borders to leverage all channels seamlessly – Web, store and call centre.</p>
<p>Sterling Order Management orchestrates the enterprise order management process, providing a contextual, unified view of the order. This view, used by the Borders.com call centre not only improves efficiencies throughout the order lifecycle by ensuring the right information is accessible and actionable for those who need it, it also captures exceptions by leveraging a proactive events management and alert notification modeler to ensure customer orders are complete, accurate, and timely.</p>
<p>Sterling Order Management is part of the Sterling Selling And Fulfillment Suite, a suite of cross-channel applications that enable seamless execution of order offer/capture/management processes across multiple channels and facilitate all aspects of fulfillment, including transportation management, warehouse management, and holistic supply chain visibility. Sterling Commerce further ensures seamless execution by delivering secure connectivity and integration solutions that enable timely access to decision-critical information regardless of whether it comes from internal or external sources. Sterling Commerce also adds the power of community through connectivity to tens of thousands of suppliers, carriers, and other supply chain partners and access to seasoned community management resources who on-board and manage an organization’s entire electronic business community.</p>
<p>About Borders Group, Inc.</p>
<p>Headquartered in Ann Arbor, Michigan, Borders Group, Inc. (NYSE: BGP) is a leading global retailer of books, music and movies. Through its subsidiaries, Borders Group employs more than 30,000 and operates over 1,100 stores and Borders.com. More information on the company is available at http://www.bordersgroupinc.com.</p>
<p>About Sterling Commerce</p>
<p>Sterling Commerce, a subsidiary of AT&amp;T Inc. (NYSE:T), helps customers thrive in a global economy by connecting their business communities, processes, people, and technology. More than 30,000 customers worldwide – including 82 percent of the Fortune 500 – use Sterling Commerce solutions for business process integration, multi-channel selling, and supply chain fulfillment to improve profitability inside and outside their company walls. Headquartered in Columbus, Ohio, Sterling Commerce has offices in 19 countries and most major cities around the world. More information on the company can be found at www.sterlingcommerce.com.au</p>

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