BT CHALLENGES THE INDUSTRY AT TELECOM WORLD 2003
- 22 October, 2003 09:13
<p>October 14, 2003</p>
<p>BT CHALLENGES THE INDUSTRY AT TELECOM WORLD 2003</p>
<p>During his keynote speech at World Telecom 2003 in Geneva this Monday, Andy Green, BT executive board member and chief executive officer of BT Global Services, focussed on some of the hidden opportunities for business leaders in the digital age. He pointed out the changes that are required in corporate thinking to take advantage of today’s digital networked economy, and questioned the ICT industry’s maturity to address challenges that need to be faced.
Andy Green rejected the ICT industry’s fascination for a “killer application”, favouring instead a “killer approach” of creating fully networked companies. He explored the concept of a “true digital divide”, highlighting that European organisations in particular are failing to appreciate the importance of linking ICT into their corporate strategy and adapting their business models to take full advantage of the digital networked economy. He believes that this will cause Europe to fall behind “hungrier” economies in the global productivity race.
Andy Green said: “The technology is in place and ready, but businesses are not. There is some post-dotcom lethargy in boardrooms, and too many leaders seem to be taking the attitude that ICT is no longer important for their business.”
He added: “We are in the digital network age, the applications are there. We need to bring them to our people, our customers and our suppliers. Vast power is out there but only a fraction is being used. We are on the verge of a massive leap forward in productivity that will be driven by networking it all together. Successful companies will emerge from the pack by harnessing the existing power within their businesses, using it efficiently, and distributing it widely, allowing collaboration inside and outside the organisation. Instead of focusing all their efforts on cost reduction, CIOs and CEOs have a new opportunity to develop business strategies that use IT to change the way an organisation works, to gain competitive advantage in the digital networked economy. This is what BT stands for.”</p>
<p>Challenging the ITU audience, Andy Green also said: “In order to help businesses achieve that transformation, providers of networks, software, hardware and services are going to have to work more closely together to create open and flexible environments that allow customers to innovate. BT is at the forefront of that effort, to create open wholesale markets, develop standards for interoperability and global commercial models. The question now is: do the converging IT and Communications industries really understand what needs to be done and do they have the maturity to accept and take on the challenge. Is the industry up to delivering on the promise of the digital networked economy?”
BT is hosting customers, media and analysts in Geneva with a showcase highlighting its ICT propositions (Booth 6600, Hall 6, Telecom Village).
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About BT in Asia Pacific
BT in Asia Pacific is part of BT Global Services, BT's business services and solutions division serving customers worldwide. As an information and communications technology service provider, BT Global Services provides integrated data and value-added services to meet the European needs of global multi-site corporates and the global needs of European corporates.
BT's extensive global network and strong strategic partnerships enable it to serve customers in all key commercial centres of Europe, North America and Asia Pacific.
The BT Global Services portfolio ranges from desktop and network equipment and software, transport and connectivity, IP-based e-business solutions, managed network services and systems integration to consultancy for complex global requirements. In July 2003, BT received ISO 9001:2000 certification covering all aspects of customer service in Asia Pacific as part of the Global Services certification.
With 18 years of experience in global account management, BT Global Services has 50 per cent of its people based outside the UK, serving large business customers worldwide. BT first established a direct presence in Asia Pacific in 1985, and now has approximately 300 staff serving the region from 11 Asia Pacific countries.</p>
<p>For further information, please contact:
David Clarke, Public Relations Manager, Asia Pacific
Tel: + 852 2532 3652; Fax: + 852 2810 0164
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