Some of the company's IT staff still use Visio, but they don't ask end users to do so, Benz and O'Toole note. IT staffers also use Microsoft Visual Studio Team System and Team Foundation Server to support the group's agile development methodology.
IT also discovered that the MindManager application aids with quality assurance efforts. When one of the campaigns is ready for testing, Benz says, all you have to do is open the map. That's because the map links to each piece of content that a consumer receives in the course of a campaign, on a topic like managing asthma. The map also links to the triggers and rules that govern which piece will be sent at what time.
"That made a great testing document," he says. "You could look at every action and ask, Does it have the right question branches, the right questions, the right time-based triggers?" For example, a newly diagnosed asthma patient would be sent different materials, in a different order, than say, an asthma patient who became pregnant. Healthwise has to ensure its system sends the right material at the right moment in care.
Today, the company continues to develop new campaigns inside of HealthMastery and to use MindManager to do the work, from development to testing. At the start of the project, the group will often put a Mindjet map up on a flat panel display in a conference room, Benz says, to start the discussion. Each campaign takes 10 to 12 weeks to develop from start to finish, Benz says. "Without it (MindManager), every person on the team would be spending more time than they currently do to complete a campaign," he says.
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