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Market Uptake of AnySite Australia In First Five Months Reflects Strong Benefits Provided By Location Intelligence Software

  • 10 October, 2007 10:38

<p>SYDNEY – 10 October 2007 — Pitney Bowes MapInfo Australia, the leading global provider of location intelligence solutions, today announced the success of its latest market analysis solution, AnySite Australia.</p>
<p>In its first five months on the market, more than 50 high-profile organisations in the Australian corporate and government sectors have purchased AnySite.</p>
<p>AnySite is a location intelligence solution honed for the Australian market which delivers visual and predictive analytic capabilities to improve the accuracy and efficiency of territory management, site selection and service delivery.</p>
<p>With AnySite, organisations are able to quickly and easily analyse and visually display customer and market research data to find new site locations or grow existing locations. Similarly in the public sector, government departments are able to plan for evolving community service demand, or even emergency response planning using community and relevant data sources.</p>
<p>Australian-based organisations that are now leveraging AnySite to drive better decision making include:</p>
<p>* Fitness First Australia
* Brown-Forman Australia
* Elders Telecommunications
* Australian Government - Department of Human Services
* Queensland Dept of Communities
* Queensland Dept of Education
* Queensland Dept of Employment and Industrial Relations
* O’Brien Glass
* Medicare
* St John of God Health Care</p>
<p>Kyle Swain, National Property Co-ordinator, Fitness First, said, “We use AnySite as a key strategic tool in our business planning. With 72 clubs already in operation, it’s critical that when choosing sites for new clubs, we make the right decision, so as not to cannibalise the membership of existing clubs. It’s a critical part of our feasibility study.”</p>
<p>Ralf Godau, Manager of Asset Services, Brimbank City Council, said, "This tool fills a gap in our ability to do demographic research without using an outsourced agency and will be the perfect compliment for our research capabilities."</p>
<p>Jonathan Wright, Managing Director of Pitney Bowes MapInfo Australia, said, “The success of AnySite to date is evidence that location intelligence is a true value-add in enabling organisations to make more informed decisions.</p>
<p>“AnySite gives organisations the ability to quickly and consistently evaluate the potential of any proposed site, or to understand potential competitive threats and community service needs with existing sites. With AnySite, users can generate literally hundreds of maps and reports within a single session, enabling them to identify within moments which of multiple sites has the greatest concentration of desired variables, and saving hours of tedious work. It’s a powerful tool with a simple interface that basically anyone can use.”</p>
<p>About Pitney Bowes MapInfo</p>
<p>Pitney Bowes MapInfo, part of Pitney Bowes Inc. (NYSE:PBI), is the leading global provider of location intelligence solutions, integrating software, data and services to provide greater value from location-based information and drive more insightful decisions for businesses and government organisations around the world.</p>
<p>The company’s solutions are available in multiple languages through a network of strategic partners and distribution channels in 60 countries. Pitney Bowes MapInfo’s regional headquarters is located in Sydney, Australia. Visit www.mapinfo.com.au for more information.</p>
<p>###</p>
<p>Contacts:</p>
<p>Simon Walker
Pitney Bowes MapInfo Australia
Tel: (02) 8925 7322
Mob: 0421 063 265
Email: simon_walker@mapinfo.com</p>
<p>Rachel York
Max Australia
Tel: (02) 9954 3492
Email: rachel.york@maxaustralia.com.au</p>

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