Innovation killer #2: Tell everyone to "think outside of the box," hold a brainstorming session, then call it a day.
Great ideas are the seeds of innovation; they are not innovation itself. "Everyone [for example] has the idea for a book in their head," says Koulopoulos, "but there's a huge gap between 'book in the head' and the laborious process of writing the thing."
Invention and innovation are mistakenly synonymous in so many people's minds; but they are different and you need both. Koulopoulos points out that companies that get innovation right have a holistic view of innovation and create a culture to ensure that it flourishes. This means a process to support innovation is created, implemented and communicated so that everyone knows how it works and is able to participate.
Innovation tip: Create a formalized process for ensuring that ideas are nurtured.
Next: Who should control the innovation process?
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