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Business Objects Selects Aprimo Enterprise as Its Enterprise Marketing Management Platform

  • 13 August, 2007 10:46

<p><i>Aprimo® to Help Business Intelligence Leader Improve Global Operational Performance, Accelerate Revenue Growth</i></p>
<p>Aprimo, Incorporated, the global leader in Enterprise Marketing Management (EMM) software, today announced that Business Objects (Nasdaq: BOBJ; Euronext Paris ISIN code: FR0004026250 - BOB), the world’s leading provider of business intelligence (BI) solutions, will deploy Aprimo Enterprise™, Aprimo’s flagship product, as its global platform for managing the company’s portfolio of enterprise marketing activities. Business Objects will use Aprimo technology for all its marketing operations.</p>
<p>Business Objects selected Aprimo Enterprise™ for its complete EMM Platform, including all modules within Enterprise Campaign &amp; Lead Management, Marketing Resource Management and Marketing Performance Management (powered by Business Objects). Business Objects has recently experienced rapid growth from organic sales and a series of acquisitions. This growth has created a need for improved controls, greater visibility, and increased agility within global marketing operations.</p>
<p>"The rich functionality in Aprimo Enterprise will enable improved control of marketing spend, enhanced collaboration across our extended global marketing community and improve our extensive campaign and lead management capabilities,” said Franz Aman, vice-president of corporate marketing at Business Objects. “Aprimo Enterprise will help us improve our campaign and lead management, thereby bolstering our company’s marketing effectiveness.”</p>
<p>“Business Objects has recognised a need to enable its entire global marketing operation with best-in-class marketing technology,“ said Bill Godfrey, CEO and chairman of Aprimo. “Aprimo is looking forward to partnering with this world-class company in increasing its marketing effectiveness.”</p>
<p>Business Objects has chosen Aprimo’s on-demand offering to accelerate its path to value and to maximise business agility throughout its EMM global deployment.</p>
<p><b>About Business Objects</b><br/>
Business Objects has been a pioneer in business intelligence (BI) since the dawn of the category. Today, as the world’s leading BI software company, Business Objects transforms the way the world works through intelligent information. The company helps illuminate understanding and decision-making at more than 43,000 organisations around the globe. Through a combination of innovative technology, global consulting and education services, and the industry’s strongest and most diverse partner network, Business Objects enables companies of all sizes to make transformative business decisions based on intelligent, accurate, and timely information.</p>
<p>Business Objects has dual headquarters in San Jose, Calif., and Paris, France. The company’s stock is traded on both the Nasdaq (BOBJ) and Euronext Paris (ISIN: FR0004026250 - BOB) stock exchanges. More information about Business Objects can be found at <a href=""></a>.</p>
<p><b>About Aprimo</b><br/>
Aprimo is a global leader in providing software that accelerates the productivity of the entire marketing department. Aprimo delivers integrated Enterprise Marketing Management (EMM) products for leading marketing organisations around the world. Aprimo’s technology maximises shareholder value and supports the strategic role of marketing in the boardroom.</p>
<p>Aprimo empowers the world’s leading brands in financial services, telecommunications, life sciences, automotive, entertainment and media, retail, consumer goods and B2B, including Bank of America, Cingular, Home Depot, Johnson Bank and Johnson Insurance, Toyota, Time Warner Cable and Warner Bros. Aprimo is headquartered in Indianapolis with offices worldwide. For more information, visit <a href=""></a>.</p>
<p><b>For more information contact:</b><br/>
Jessie Jin<br/>
Kinetics PR<br/>
T: +61 2 9212 3848<br/>
E: <br/></p>

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