Experts say there are a host of other measures CIOs can encourage to help reduce their organization's global footprint. An obvious one is to encourage telecommunicating. A number of vendors are promoting solutions for virtual events and trade shows as a convenient and cost-effective substitute for air travel.
For instance, Unisfair claims its virtual events have the look and feel of a physical event — including a grand entranceway, a conference hall for keynotes and multiple conference sessions, an exhibition hall with partner and vendor booths, a resource centre and professional networking lounges. Real-time interactivity is fostered among attendees, presenters, panellists, sponsors and exhibitors through rich multimedia technologies including text, audio, video and voice.
Vodafone executives have taken 13,500 fewer flights a year since adopting products from Tandberg and making the commitment to teleconferencing as a business tool.
A study sponsored by the World Wildlife Fund and the European Telecommunications Network Operators Association (ETNO) recently demonstrated replacing 20 percent of business travel in the European Union (EU) annually would keep 22.35 million tons of CO2 out of the atmosphere. There may even eventually be a greener solution when business travel is unavoidable. In the US, Silverjet, an all-business-class airline, has declared itself the world's first 100 percent carbon-neutral airline.
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