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Interwoven Named a Leader in Web Content Management for External Sites by Forrester Research

  • 18 July, 2007 10:50

<p>Report Shows Interwoven Ranked Number One in Web Content Management Product Strategy and Product Architecture</p>
<p>Interwoven, Inc. (NASDAQ: IWOV), a global leader in content management solutions, today announced that it has been named a leader in the July 2007 Forrester Wave™ report, titled “Web Content Management for External Sites, Q3 2007.” Forrester evaluated 11 Web content management (WCM) vendors, and rated providers based on current product offering, strategy, and overall market presence. In this report, Interwoven was ranked number one in WCM product strategy and product architecture, and has the largest market presence of the three companies in the leader category.</p>
<p>The Forrester Wave Vendor Summary on Interwoven states:
• “Interwoven shines with targeting and metadata discovery. Interwoven’s TeamSite Content Management Server 6.7.1 and LiveSite 3.0, together with the vendor’s new content delivery module Interwoven Targeting, demonstrate Interwoven’s increased commitment to enabling organizations to manage and deliver persuasive content.”
• “The recently released Interwoven Targeting module represents a significant investment in personalization functionality. This module allows non-technical users to develop targeting rules that can be applied to site pages and individual components to customize them for different audience segments. Site managers and power users can create these segments, again without IT intervention.”
• “Interwoven is one of the few WCM vendors to also offer a full-featured digital asset management solution, with its MediaBin offering. Interwoven also offers other ECM solutions, such as document management, records management, and imaging. And unlike many other ECM vendors, whose WCM offerings seem almost like an afterthought, Interwoven’s TeamSite and LiveSite products are full-featured. Organizations looking to limit the number of vendors in their ECM stack will want to short-list Interwoven.”</p>
<p>"Now more than ever, companies are focused on winning on the Web,” said Ben Kiker, chief marketing officer at Interwoven. “This Forrester Report is an important reflection of our stated strategy to deliver innovative solutions that allow businesses to unlock the value of content and optimize the customer experience to drive top line growth. We’re thrilled to receive this recognition after a record 2006 in which we welcomed 340 new customers, strengthened our partner ecosystem, and delivered exciting new capabilities. With our rich heritage in moving businesses to the Web, we remain focused on helping the world’s leading brands transform their online presence.”</p>
<p>Interwoven Web Content Management Solutions Offering
Interwoven Segmentation and Analytics is a new solution that gives marketers a powerful platform to deliver more compelling and relevant online experiences that result in increased conversions, greater competitive differentiation, and more interactive dialogues with customers. The solution includes Interwoven Targeting, an innovative, new product for segmenting customers and dynamically targeting content and offers, Interwoven LiveSite 3.0, a substantially updated version of Interwoven's real-time delivery engine, and the Interwoven Open Analytics Framework for interoperability with Web analytics for measurement and analysis.</p>
<p>Interwoven TeamSite – the company’s flagship offering, Interwoven TeamSite enables businesses to manage content across all internally and externally facing Web-based business applications such as enterprise portals, intranets, self-service applications, public-facing Web sites, and extranets. TeamSite provides content authoring, workflow, archiving, and an intuitive user interface that enables organizations to reduce the cost, time, and risk associated with delivering content to the Web and supporting all online initiatives.</p>
<p>Interwoven LiveSite is a run-time content delivery engine that facilitates the dynamic delivery of content and supports next generation Web technologies, including blogs and real simple syndication (RSS) feeds to create a dynamic, interactive online experience.</p>
<p>Interwoven MediaBin is an award winning digital asset management (DAM) product line which enables organizations to manage the thousands of digital assets and marketing content used to promote their products and brands. With MediaBin, extended marketing teams can easily catalog, manage, transform, and distribute digital assets; including photographs, logos, audio, video, datasheets, advertisements, presentations, and documents.</p>
<p>About Interwoven
Interwoven is a global leader in content management solutions. Interwoven's software and services enable organizations to effectively leverage content to drive business growth by improving the customer experience, increasing collaboration, and streamlining business processes in dynamic environments. Our unique approach combines user-friendly simplicity with robust IT performance and scalability to unlock the value of content. Today, more than 3,800 enterprise and professional services organizations worldwide have chosen Interwoven, including: adidas, Airbus, Avaya, Cisco, DLA Piper, the Federal Reserve Bank, FedEx, HSBC, LexisNexis, Microsoft, Samsung, Shell, Samsonite, White &amp; Case, and Yamaha. Over 20,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit</p>
<p>For further information please contact:
Leonie Cusack Interwoven 02 9922 9779</p>

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