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Lexar Showcases Two Professional Flash Card Readers at PMA 2007 in Melbourne

  • 03 May, 2007 10:09

<p><b>Sydney, May 3, 2007</b> - Lexar Media, Inc., a world leader in advanced digital media technologies, is showcasing at PMA 2007 two new professional-grade flash memory card readers that are designed to deliver increased download speeds from the card to a computer.</p>
<p>The new models include Professional UDMA FireWire 800 Reader that allows for concurrent download of information from multiple flash memory cards and the newly-designed Professional Dual-Slot USB 2.0 Reader for UDMA-enabled CompactFlash® and Secure Digital High Capacity (SDHCTM) flash cards. Both card readers offer superior download speeds when working in conjunction with Lexar Professional UDMA 300x CompactFlash and 133x SDHC flash memory cards.</p>
<p>Like its predecessor, the Professional UDMA FireWire 800 Reader has a unique stackable design and allows for concurrent download of images stored on multiple cards when up to four readers are daisy-chained together. The Professional UDMA FireWire 800 Reader is compatible with all CompactFlash (Type I and Type II), MicroDrives™, and UDMA-enabled CompactFlash cards, including Lexar's recently introduced 300x speed-rated family. It ships with one 1-meter and one 18-centimeter FireWire 800 cables. The 18-cm cable is convenient when two or more readers are daisy-chained or when the reader is used with a laptop. The reader is also compatible with FireWire 400 devices when used with an optional FireWire 800-to-400 cable (sold separately).</p>
<p>Lexar's high-performance Professional Dual-Slot Reader is USB 2.0-enabled and fully compatible with SD, SDHC, CompactFlash and UDMA-enabled CompactFlash memory cards. The unit's unique compact design makes it ideal for professionals working in-studio or on the road, and allows for both card slots to be accessed simultaneously.</p>
<p>With the latest card readers, users can now download an entire shoot from Lexar 300x Professional UDMA cards in half the time they could with previous generation of Lexar products. This is especially useful for sports shooters and other professionals on a tight deadline.</p>
<p><b>Availability and Pricing</b><br/>
The Professional UDMA FireWire 800 Reader is available now from Teds, Camera House and other camera stores. The suggested retail price of is $129.</p>
<p>The Professional Dual-Slot USB Reader will be available in June from Teds, Camera House and other camera stores. The suggested retail price is $89.</p>
<p>Both flash memory card readers require Windows XP or later, or Mac OS 10.2.8 or higher.</p>
<p><b>About Lexar</b><br/>
Lexar, a subsidiary of Micron Technology, Inc., is a leading marketer and manufacturer of NAND flash memory products including memory cards, USB flash drives, card readers, and ATA controller technology for the digital photography, consumer electronics, industrial, and communications markets. Lexar also sells memory cards under the Kodak brand.</p>
<p><b>About Micron Technology, Inc</b><br/>
Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAMs, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.</p>
<p><b>For more information contact:</b><br/>
Jessie Jin<br/>
Kinetics PR<br/>
T: (02)9212-3848<br/>
M: 0408 524370<br/>
E: jessie@kinetics.com.au</p>

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