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Adstream Launches projectbank: The Campaign Management Wizard

  • 24 October, 2006 09:46

<p>AUSTRALIA, Sydney – 24 October 2006 – Adstream, Australia’s leading provider of digital advertising workflow solutions, today launched its new campaign management application called projectbank.</p>
<p>Projectbank is a web-based application that provides companies with the ability to simplify and streamline the marketing process, from initial concept through to final approval. This application has been developed in consultation with advertisers and agencies to provide a central and secure platform for all project partners involved in a marketing campaign to interact more effectively. The end result is highly integrated teams who operate more efficiently.</p>
<p>Projectbank provides central hosting with multi-location access, making ‘real time’ collaboration possible. The project leader is able to maintain control and leadership by specifying the level of access available to multiple types of participants. Team members are provided with website and log in details to enable comprehensive accessibility at any time, from anywhere. The tiered structure of projectbank allows for the creation of both major campaigns and sub-projects that submit information from multiple suppliers directly back to the master campaign. As the system is web-based, users do not need to install additional hardware or software. The intuitive solution ensures minimum training requirements.</p>
<p>Peter Miller, Managing Director of Adstream, said, “Projectbank provides advantages for anyone involved in marketing campaign management. In an increasingly complex world of media fragmentation and service unbundling, projectbank simplifies project management. The secure web-based platform allows project team members to upload, store, share, download, view, comment upon and approve projects. This function facilitates constructive communication and speeds up approvals. That’s why we call it the campaign management wizard!”</p>
<p>Projectbank supports all documentation including media file types - print, TV, radio and interactive executions. The application also provides email and optional mobile phone alerts to ensure all team members are notified of any progress, changes or approvals.</p>
<p>About Adstream</p>
<p>The merger in 2006 of Quickcut and Adstream united two Australian companies that have pioneered the development of print and broadcast digital management tools. The company now serves 5,000 customers worldwide through its corporate network of 200 people in 10 regional offices including Australia and New Zealand. Adstream has emerged as the pioneer in Global Media Exchange, supplying workflow management solutions across all media worldwide.</p>
<p>Adstream enables advertisers and marketers to create, manage, and instantly distribute digital broadcast and print material across any geography from any office workstation. Adstream provides seamless workflow performance worldwide from concept through to distribution.</p>
<p>For more information visit www.adstream.com</p>
<p>Media Contacts:</p>
<p>Heike Lorenz
Marketing Manager
Adstream Australia
+61 (02) 9938 7533
hlorenz@adstream.com.au</p>
<p>Rachel York
Max Australia
+61 (02) 9954 3492
rachel.york@maxaustralia.com.au</p>

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