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Laser MFD Market Rises to the Challenge, Says IDC

  • 22 September, 2006 11:50

<p>NORTH SYDNEY, September 22nd, 2006 – IDC has recently released the results for the Australian total laser Multi-Function Device (MFD) market in Q2 2006. Findings revealed that the Australian laser MFD market grew by 20.7% sequentially and increased by 14.7% from the same period in 2005.</p>
<p>As the end of financial year approached printer-based MFDs had continued to gain share in the overall market and by Q2 2006 they accounted for 51.8% of all MFD units shipped, with copier-based MFDs holding 40.3% share and fax-based MFDs 7.9%. As organisations looked to spend the last funds available in the budget, the printer-based MFDs managed 23.3% growth pushed mainly by growth in the monochrome device range. Copier based MFDs posted 16.5% growth. The main contributor to results posted an excellent increase in colour copier-based MFD shipments 26.3%.</p>
<p>"The printer and copier based markets are converging, competing for the same opportunities but offering rather different solutions. End-users are aware of these differences and the benefits they bring. From a vendors viewpoint competition is much tougher. This is causing a reduction in average selling prices and requiring additional effort from vendors in terms of adding value and augmented product. IDC believes the market will soon witness many more marketing initiatives focused on vendors’ positioning in end-users’ minds. As a result vendors will try to establish higher levels of brand recognition and awareness. The differentiation will be the key to success in this crowded market," said Katarzyna Czubak, Associate Analyst, Peripherals, IDC Australia.</p>
<p>"HP had a solid quarter, increasing its market share and maintaining the first position in printer-based MFD market with 36.2% market share. Despite an increase in shipments, Samsung had a decline of 1.2% in market share sequentially, which was caused by HP and particularly Canon’s excellent increase in shipments. Brother has finished in third position managing to keep almost the same market share. Canon kept its fourth position after posting fantastic growth as a result of a wider channel penetration. Rounding out the top 5 was Lexmark, who declined by over 2% in market share," noted Ms Czubak.</p>
<p>Top 5 Printer-Based Laser MFD Vendor Market Share</p>
<p>Overall Share:
HP 36.2%
Samsung 17.6%
Brother 16.9%
Canon 14.8%
Lexmark 4.4%
Others 10.1%</p>
<p>****************************************************************</p>
<p>For press enquiries please contact:
Katarzyna Czubak
Associate Analyst, Peripherals
Phone: 61 2 9925 2202
Email: kczubak@idc.com</p>
<p>****************************************************************</p>
<p>Click here to view the press release online:
http://www.idc.com.au/press/release.asp?release_id=252</p>
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http://www.idc.com.au/newsletters/register/</p>
<p>If you would like further information or to purchase IDC research, please contact Gary Clarke, IDC Associate VP of Sales via email gclarke@idc.com or phone 02 9925 2226.</p>

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