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Oracle and Macromedia Partner to Drive Next Phase of Enterprise Learning

  • 16 July, 2004 11:50

<p>New Content Resource Centre Helps Companies Increase E-Learning Effectiveness and ROI</p>
<p>SYDNEY, Australia - July 16, 2004 - Oracle Corp. and Macromedia (Nasdaq: MACR) announced a partnership to improve integration between Macromedia products and Oracle's learning management system. The partnership will help make it significantly easier for companies to develop rich training content and publish it across the enterprise for immediate impact and maximum ROI.</p>
<p>Leading organisations are already using technologies from both companies as a foundation for e-learning initiatives. "America West required a learning infrastructure that enabled us to deploy course materials from a number of different sources, including our own subject matter experts as well as third-party sources," said Tony Willis, director of Training and Development at America West. "Combining the strength of Macromedia's content tools and Oracle's learning management system, we can remove all the barriers to creating rich content and gaining access to the content."</p>
<p>Oracle's new Content Resource Centre, supported by Macromedia, allows companies to develop, share and publish content using Macromedia products, including Macromedia Breeze and Oracle iLearning, an enterprise learning management system that provides a complete infrastructure for organisations to manage, deliver and track training participation in online or classroom-based environments. Joint customers using the Content Resource Centre have direct access to Macromedia products and Oracle iLearning, in addition to resources describing industry standards and best practices for learning content development and publishing.</p>
<p>A recent study conducted by Bersin &amp; Associates, a leading provider of research and consulting services in e-learning technology and implementation, found that 71 percent of learning management customers continue to face problems with content integration. "We are now in the pragmatic phase of e-learning -- when most organisations want their investments to pay off rapidly," said Josh Bersin, president and founder of Bersin &amp; Associates. "Despite the existence of standards, however, content integration remains a major issue. As a partner in the Oracle PartnerNetwork, Macromedia is able to leverage Oracle resources and expertise that in turn will help developers and large training organisations make sure that high quality content is tested, certified and supported to run on industry standard platforms like Oracle iLearning."</p>
<p>Content Interoperability and Community Access
Oracle and Macromedia's learning expertise and engaged user communities will help improve the interoperability between content creation and deployment systems -- a continuing challenge for companies trying to create and publish content using various tools and infrastructures. By facilitating interoperability between Oracle iLearning, Macromedia Breeze and content created using other Macromedia products (such as Macromedia Flash, Authorware and RoboDemo), the companies are making it easier to realise the benefits of online learning.</p>
<p>The Oracle and Macromedia partnership continues the companies’ leadership in the application of standards for online learning technology. Both companies support the major industry standards, including Aviation Industry CBT Committee (AICC), IMS Global Learning Consortium (IMS) and Sharable Content Object Reference Model (SCORM), enabling customers to achieve long-term returns on their e-learning investments.</p>
<p>The Content Resource Centre will also provide access to a joint content community site to help enterprises find developers experienced in delivering learning solutions. In addition, Oracle and Macromedia are expanding the Content Resource Centre community by providing users with access to their partner networks, the Oracle PartnerNetwork and the Macromedia Alliance partner program, respectively.</p>
<p>The Content Resource Centre will assist enterprises to ensure that their content suppliers can interoperate with open standards-based technology. Suppliers of online learning content will also gain access to enterprise-class learning management systems and an opportunity to showcase their content as members of the content community.</p>
<p>"Brookwood Media Arts uses Macromedia products to create and deliver great learning experiences for enterprise clients including FedEx, Boeing and Air Products," said Jacqueline D. Beck, vice president of e-learning, Brookwood Media Arts. "With Macromedia and Oracle working together, our clients will have a more robust solution that will enable them to more effortlessly measure results and return on investment for their e-learning efforts."</p>
<p>"Macromedia and Oracle are working together to advance the state of e-learning authoring and delivery through more efficient authoring, better tracking and return on investment, and a deeper commitment to open standards and interoperability," said Kevin M. Lynch, vice president, Macromedia. "By working with the strong developer community and broad line of rich, interactive content creation tools from Macromedia and Oracle's enterprise learning management system, we are starting from an amazing vantage point to move the industry forward."</p>
<p>For more information about the Oracle and Macromedia partnership or the new Content Resource Centre, please visit: http://ilearningcontent.oracle.com/content/public/Macromedia/Oracle_Macromedia/html/blank%20version/index.html</p>
<p>About Macromedia
Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers and designers to create and deliver effective, compelling and memorable experiences - on the Internet, on fixed media, on wireless and on digital devices.</p>
<p>Macromedia Breeze delivers the first rich web communication system, allowing organisations to communicate, collaborate and train via an easy-to-use solution that includes everything from on-demand delivery of training and presentations to rich, instantly available live meetings. For more information on Breeze, visit http://www.macromedia.com/go/breeze/</p>
<p>About the Oracle PartnerNetwork
The Oracle PartnerNetwork is a global business network of more than 13,000 companies who deliver innovative enterprise software solutions based on Oracle software. Through access to Oracle's premier products, education, technical services, marketing and sales support, the Oracle PartnerNetwork provides partners with the resources they need to be successful in today's Internet economy. Oracle partners are able to offer their customers leading-edge solutions backed by Oracle's position as the world's largest enterprise software company.</p>
<p>About Oracle
Oracle (NASDAQ: ORCL) is the world's largest enterprise software company. For more information about Oracle, visit our Web site at www.oracle.com</p>
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Copyright 2004 Macromedia, Inc. All rights reserved. Macromedia, the Macromedia logo, and Macromedia Breeze are trademarks or registered trademarks of Macromedia, Inc., which may be registered in the United States and internationally. Other product or service names mentioned herein are the trademarks of their respective owners.</p>
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<p>Media contact:
Jody Lennon
Kinetics Pty Ltd
02 9976 6611
jody@kinetics.com.au</p>

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