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Solving the Mobile Location Privacy Dilemma

  • 09 May, 2005 13:33

<p><b>Locatrix Communications announces industry-leading mobile location privacy solution, empowers mobile operators to dramatically expand the market for location-enhanced services</b>
Brisbane, Australia - 9th May 2005 - Wireless location-enhanced services move a step closer to widespread adoption today with the announcement of Locatrix/P2, a mobile location privacy solution that allows network operators to safely deploy location-enhanced applications by providing subscribers with the ultimate control over how, when and by whom their location information is shared.</p>
<p>"Privacy remains a key issue for the deployment of location based services, and it is essential that subscribers maintain control of their privacy through permission-based or opt-in mechanisms", says Paul Budde, Managing Director of global telecommunications research and consultancy company Budde Communications. "Operators also have an obligation to guarantee privacy and should make users fully aware of how and when their location information is used".</p>
<p>Locatrix/P2 is deployed in conjunction with network location platforms, and provides subscribers with simple, operator-branded SMS, WAP, PC and web-based privacy tools. Individual subscribers can approve, deny, monitor and even block requests for their personal location information by other subscribers or specific value-added services. Subscribers can manage their location use according to any combination of requestor, user groups, applications, times and days of the week. The solution also enables subscribers to review every single request for their location information.</p>
<p>"Mobile operators are acutely aware of the potential liabilities should an individual subscriber's location be misused," says Mark White, Founder and CEO of Locatrix Communications. "Privacy concerns are regularly cited as one of the main that reasons location-based services and service revenues have grown slower than expected. Locatrix/P2 solves the mobile privacy dilemma and lays the foundation for location-enhanced application services to become more widely available."</p>
<p>Locatrix/P2 is currently being evaluated by several international mobile operators and will be available early in the third quarter, 2005. The solution runs on a range of industry-standard and carrier-grade computer platforms. Interested mobile operators and solution partners can contact Locatrix Communications for more information at</p>
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<p>About Locatrix Communications<br/>
Locatrix Communications provides operator and enterprise solutions that enable and manage the widespread deployment of location-enhanced information and messaging solutions. Based in Brisbane, Australia, Locatrix Communications assists wireless application developers and mobile operators worldwide to increase revenues and retain customers through location-enhanced value added services.</p>
<p>Visit Locatrix at CeBIT Australia<br/>
Locatrix Communications will exhibit at CeBIT Australia 2005: The Asia-Pacific region's most important and comprehensive ICT event. Locatrix will be based at stand K26 during CeBIT, which runs in Sydney from May 24-26th 2005. If you would like to meet Locatrix executives during the event, please contact us at</p>
<p>For more information: <br/>
Mark White <br/>
Locatrix Communications <br/>
Tel: +61 4 3890 0880 <br/>

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