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Overture opens Australian branch

  • 19 February, 2004 13:48

<p>Overture to provide online marketing services to advertisers across Australia</p>
<p>SYDNEY, February 19, 2004: Overture Services (Overture), a global provider of essential marketing services to companies doing business online, announced today that it has officially opened an Australian branch in Sydney.</p>
<p>Overture is now serving its Pay-for-Performance (P4P) search listings across Australian websites including Yahoo!, AltaVista and Ozemail. In total, this network gives Overture's Australian advertisers access to approximately 40 percent of Australian Internet users from day one.</p>
<p>“The Australian market is of strategic importance to Overture,” said Mel Bohse, Managing Director of Overture Australia. “Amidst significant local advertiser demand and a consolidating paid search marketplace, the timing of the Australian launch gives Overture the best opportunity to secure strong local market share.”</p>
<p>The launch of Overture Australia also introduces several paid search technologies and methodologies not currently offered by other organisations in Australia. They include:</p>
<p>· A unique combination of technology and human editorial capabilities to ensure that advertisers’ terms match the content on their sites. This ensures the relevancy of Overture's paid listings to consumers.</p>
<p>· A transparent bidding system that lets advertisers see what their competitors bid for specific search terms – a true open marketplace.</p>
<p>· Personalised account managers1, resulting in superior customer service. Many other paid search providers only provide a self-service website to register and support advertisers.</p>
<p>· A Search Term Suggestion Tool that helps new advertisers generate search terms that are relevant to their business and that will generate the highest possible Click Through Rates (CTR) to their site. This tool is particularly useful for SMEs.</p>
<p>“These unique offerings have set Overture apart from many of its competitors worldwide. They are a major reason why Overture has 100,000+ active global advertisers,” added Bohse.</p>
<p>Advertisers wanting to register for, or learn more about, Overture Australia’s products and services should visit</p>
<p>1 For advertisers who have a monthly spend of AUD$2000+</p>
<p>About Overture
Overture, a wholly-owned subsidiary of Yahoo! Inc., offers essential marketing services for companies doing business online. The company's search-based products and tools help businesses connect with highly motivated customers. Overture is based in Pasadena, Calif. with U.S. offices in New York, Chicago and San Mateo, Calif. The headquarters for Overture's non-US business is in Ireland, with offices across Europe, Asia, and Australia. For more information about Overture, visit
Overture is a service mark of Overture Services, Inc.</p>
<p>For more information:</p>
<p>Overture Services Australia
Mel Bohse, Managing Director
02 8211 0467</p>
<p>Blackie McDonald
Grant Thomas or Georgia Sweetapple, Account Directors
02 9929 0200 or 0422 864 866</p>
<p>SOURCE: Overture Services, Inc.</p>

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