Expanding Web Single Sign-On to Cloud and Mobile Environments
The new frontier of mobile and social is a game changer, opening new channels in which consumers and brands can interact. This whitepaper details the results of a survey spanning consumers in the US, UK, Singapore and Australia, exploring their expectations of using mobile devices and social media to engage with brands. The results confirm that consumers live across various channels, and as part of their experience there is an expectation of consistency, value and individualised attention. Read more to learn who you’re talking to, what to say and where to say it. Download whitepaper »
Marketers today are consumed by big data, struggling to find meaning and under pressure to use that meaningful data in smart ways to boost results. But many organizations are reluctant to try and use predictive modelling in their campaigns, due to unfamiliarity and the dependence on complex tools – yet with modern, marketing-friendly modelling tools, integrated with campaign management, it is easier than you think. This whitepaper demonstrates how predictive modelling plays a critical role in streamlining the selection process. Download whitepaper »
Following the Big Data explosion, organizations are left grappling with how best to retain, access, discover and ultimately delete content in compliance with evolving regulations. Legal teams are now tasked with making accommodations for Big Data in the already expensive eDiscovery process. All this data can be a huge asset, but without a modern management strategy, it can also be a huge liability. This white paper demonstrates why an holistic approach to information management means big benefits in cost reduction and risk management for legal and compliance teams. Download whitepaper »
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