Flushing Bank Invests in Internet Security
Looking for guidance on how to properly conduct tests prior to launching any email campaign? This whitepaper discusses important areas for campaign managers to test; the best approaches to managing the testing process, seven key pitfalls to avoid, and specific testing best practice for marketers. The sooner you define and implement your testing program, the sooner you will be positioned to send meaningful communications to your customers through the channels they prefer. The more you test, the more you learn and the more you sell. Download whitepaper »
The new frontier of mobile and social is a game changer, opening new channels in which consumers and brands can interact. This whitepaper details the results of a survey spanning consumers in the US, UK, Singapore and Australia, exploring their expectations of using mobile devices and social media to engage with brands. The results confirm that consumers live across various channels, and as part of their experience there is an expectation of consistency, value and individualised attention. Read more to learn who you’re talking to, what to say and where to say it. Download whitepaper »
Marketers today are consumed by big data, struggling to find meaning and under pressure to use that meaningful data in smart ways to boost results. But many organizations are reluctant to try and use predictive modelling in their campaigns, due to unfamiliarity and the dependence on complex tools – yet with modern, marketing-friendly modelling tools, integrated with campaign management, it is easier than you think. This whitepaper demonstrates how predictive modelling plays a critical role in streamlining the selection process. Download whitepaper »
Sign up now »
As users bring multiple devices to the workplace, IT departments need to have a single view of all their mobile devices. Find out how to build a secure and reliable ...
CIOs who want to shift their leadership focus beyond the IT function need to cultivate and emphasise leadership ...
"Great article, and it confirms what we see in call centers across ..."
Call Centers Suffer From Big Data Overload
"So why are people flocking to GumTree?"
CIO 100: Carsales wins top gong for innovation
"A much easier solution is to use LastPass. You will only have ..."
How to secure passwords and other critical numbers
"The move to cloud based email with microsoft 360 has been a ..."
Australian National University streamlines IT
"Todd, we certainly are and it's going to be pretty exciting. We ..."
Scientists create mega quantum system cluster
- Gaining efficiency around search-based marketing: REA Group's keyword quest
- Why customer demographics aren't telling marketers the whole digital story
- IAB and Nielsen launch mobile advertising audience measurement pilot
- Ernst & Young: Businesses must prepare for end to 'golden age' of customer data
- Yahoo buys SkyPhrase to better understand natural language