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  • How Social Media Can Influence High-Stakes Business Decisions

    By Kim S. Nash | 29 September, 2014 23:54

    In a battle against Southwest Airlines this year for control of two gates at Dallas Love Field airport, Virgin America launched a social media blitz using Twitter, Facebook and YouTube, plus an Internet petition to local government officials. The conflict started when the Department of Justice told American Airlines it had to give up its positions at Love Field before it could acquire US Airways. Southwest already controlled 16 of the airport's 20 gates, and Virgin wanted in.

  • Russia requires Facebook, Twitter and Google to register as social networks or be blocked

    By Peter Sayer | 27 September, 2014 01:56

    Russia's communications regulator has ordered Facebook, Twitter and Google to join a register of social networks or face being blocked in Russia, according to a report in the newspaper Izvestia.

  • National Library of Australia invests in digital future

    By Shahida Sweeney | 26 September, 2014 14:00

    The iconic National Library of Australia is rebuilding its digital library infrastructure to manage and provide access to its digital collection that now exceeds 3 petabytes of content. This content includes more than 13 million digitised newspaper pages, Australiana items and harvested content from thousands of websites.

  • Mysterious entity acquires TwitPic, saving it from death

    By Zach Miners | 19 September, 2014 09:05

    TwitPic, the image-hosting company that two weeks ago said it would shut down after a trademark dispute with Twitter, has apparently been acquired, keeping its service alive.

  • Apple Lays Out Its Social Media Aspirations

    By Matt Kapko | 19 September, 2014 04:21

    Apple CEO Tim Cook unequivocally tells PBS' Charlie Rose that the company has no plans to be in the social media business. "We have no plans to be in the social networking area," he tells Rose without hesitation.

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  • Is Social Media Reviving or Killing Our Classrooms?

    By Matt Kapko | 10 September, 2014 06:09

    Remember the days when back to school meant a trip to the store for new pencils, paper and maybe a spiral notebook or two? Today's students, particularly those in the higher grades and college level, have little time or interest in those analog commodities -- they're carrying laptops, tablets, smartphones and other gadgets.

  • 9 Inexpensive Ways to Get Your New Business Noticed Online

    By Jennifer Lonoff Schiff | 21 August, 2014 23:33

    Congratulations on launching your startup business. The only problem is, no one knows about it. So how do you get the word out online, without having to spend thousands of dollars on advertising or PR, or buying Facebook or Twitter followers?

  • How social networks are changing mobile advertising

    By Matt Kapko | 21 August, 2014 05:37

    For digital marketers, the road to riches on mobile screens has been long and riddled with holes of divergence. But the pursuit, which harkens back to the pre-smartphone era, has gotten more promising thanks to social media.

  • How to Generate Leads From 4 Top Social Networks

    By Matt Kapko | 09 August, 2014 05:32

    Most users turn to social media sites for entertainment and information, but for digital marketers social engagements represent a dynamic way to generate leads. Fostering leads, or potential customers, in social media is not as clear-cut or obvious as email, TV or print marketing, but there is enough history and background now to follow and replicate what is already working.

  • How AWS Helped Scale App for World Cup Social Media Hub

    By Thor Olavsrud | 05 August, 2014 23:07

    Running a social media hub for any large event poses a challenge, but perhaps none quite so daunting as running the FIFA Social Hub, the official social platform of the 2014 FIFA World Cup.

Whitepapers about twitter

  • Managing the Social Media Mix

    The growth in social media has overwhelmed many marketers. Things are moving so fast that many brand managers stay busy keeping tabs on the latest developments and trends, with little time to look at the mix of social media being put into the market. This whitepaper provides a step-by-step guide for determining your strategy, and the proper mix or marketing channels - in social media.