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  • Google Plus Outperforms Twitter (Really)

    By Matt Kapko | 04 April, 2014 04:20

    Marketers who ignore Google Plus are missing a worthwhile opportunity, according to a new report from Forrester. Googles social platform delivers nearly double the engagement rate of Twitter, and yet some large brands continue to be lackadaisical with their effort.

  • 7 Tips for Managing Digital Information Overload

    By Jennifer Lonoff Schiff | 27 March, 2014 19:35

    Email, social media, texts. Today's business and project managers have more electronic distractions than ever. So how can busy managers successfully navigate the electronic jungle? Organization and productivity experts share their top tips for beating information overload.

  • Why C-Suite Executives Need to Shine on Social Media

    By Matt Kapko | 18 March, 2014 19:09

    Most CIOs -- and other C-suite executives have at least a LinkedIn profile, but social media requires much more these days. LinkedIn, Facebook, Twitter and others are no longer exclusively personal, but also reflective of your role in the larger organization.

  • How to Use Social Media to Improve Your IT Recruiting Strategy

    By Sharon Florentine | 17 March, 2014 18:00

    Social media is ubiquitous in today's digital world, so you can bet your next star employee is out there sharing, liking and tweeting. Here's how to leverage social networking technology to effectively target and recruit IT candidates.

  • Social Media Getting More Spontaneous and Less Personal

    By Matt Kapko | 11 March, 2014 16:55

    Deliberate status updates are losing luster as quick, impromptu, short-lived activity on social media gathers momentum. If the first phase of social media was a massive effort to share our online identities, this current wave is all about fleeting encounters.

Whitepapers about twitter

  • Managing the Social Media Mix

    The growth in social media has overwhelmed many marketers. Things are moving so fast that many brand managers stay busy keeping tabs on the latest developments and trends, with little time to look at the mix of social media being put into the market. This whitepaper provides a step-by-step guide for determining your strategy, and the proper mix or marketing channels - in social media.

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