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  • 7 Ways to Use Social Media to Attract Holiday Shoppers

    By Jennifer Lonoff Schiff | 25 November, 2014 01:55

    How can social media help businesses drive traffic to their ecommerce or bricks-and-mortar sites this holiday season? CIO.com posed that question to dozens of marketers and social media experts. Following are their top seven strategies for how to use Facebook, Twitter, Pinterest, Instagram and YouTube to engage customers and get them -- and their friends -- to check out (and hopefully buy) your holiday offerings.

  • 'No Estimates' in Action: 5 Ways to Rethink Software Projects

    By Matthew Heusser | 05 November, 2013 19:32

    The idea behind the #NoEstimates approach to software development isn't to eliminate estimates but, rather, to explore other ways to solve problems without specifically asking, 'How long will it take?' Here are five real-world examples of teams that are doing just that.

  • How to Announce Your Job Departure on Social Media

    By Kristin Burnham | 26 June, 2013 18:22

    Don't leave your network in the dark when you leave a job. Here are the dos and don'ts for announcing a career change on LinkedIn and other social networking sites.

  • How to Recover From a Twitter Hack

    By Kristin Burnham | 25 April, 2013 18:20

    Do you know what to do if your Twitter account is hacked? Here are four steps to take to regain control of your account and ensure it doesn't happen again.

  • How to avoid online reputation management nightmares

    By James A. Martin | 23 January, 2013 14:39

    Don't let a few bad reviews or one negative article ruin your reputation with online customers. These three case studies feature companies that faced online reputation challenges, with a look at the results they achieved and the lessons they learned along the way.

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  • Managing the Social Media Mix

    The growth in social media has overwhelmed many marketers. Things are moving so fast that many brand managers stay busy keeping tabs on the latest developments and trends, with little time to look at the mix of social media being put into the market. This whitepaper provides a step-by-step guide for determining your strategy, and the proper mix or marketing channels - in social media.