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  • How to Generate Leads From 4 Top Social Networks

    By Matt Kapko | 09 August, 2014 05:32

    Most users turn to social media sites for entertainment and information, but for digital marketers social engagements represent a dynamic way to generate leads. Fostering leads, or potential customers, in social media is not as clear-cut or obvious as email, TV or print marketing, but there is enough history and background now to follow and replicate what is already working.

  • How AWS Helped Scale App for World Cup Social Media Hub

    By Thor Olavsrud | 05 August, 2014 23:07

    Running a social media hub for any large event poses a challenge, but perhaps none quite so daunting as running the FIFA Social Hub, the official social platform of the 2014 FIFA World Cup.

  • Audience is dead, long live active content consumers

    By Matt Kapko | 05 August, 2014 08:44

    Audience is dead, says Eric Solomon, head of brand strategy at Google and YouTube. The notion of an audience in today's hyperactive, hyperlinked world just doesn't fit anymore, he tells attendees at last week's [a]list Summit.

  • Twitter Scores by Moving the Goal Posts

    By Matt Kapko | 02 August, 2014 08:12

    Twitter is moving the goal posts and Wall Street likes the new numbers it sees up on the scoreboard. The company's monthly active user base grew 24 percent from the year-ago period to 271 million, but the actual reach of Twitter goes well beyond that, the social media company claims.

  • Are Messaging Apps the Future of Social Networking?

    By Matt Kapko | 17 July, 2014 00:24

    Messaging apps like WhatsApp and Snapchat are at the perfect crossroads of mobile and social. These apps are simple and ubiquitous with some subscriber bases already in the hundreds of millions of users.

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