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  • Is Social Media Reviving or Killing Our Classrooms?

    By Matt Kapko | 10 September, 2014 06:09

    Remember the days when back to school meant a trip to the store for new pencils, paper and maybe a spiral notebook or two? Today's students, particularly those in the higher grades and college level, have little time or interest in those analog commodities -- they're carrying laptops, tablets, smartphones and other gadgets.

  • Who's Really Using Tinder (and How Are They Using It)?

    By Matt Kapko | 01 September, 2014 23:56

    There's a good chance someone you know is using Tinder as you read this. He or she is swiping left or right, looking for someone, somewhere for something. Each of those variables contributes to the service's serendipity, which makes it fun with just enough different and unexpected turns.

  • How to Generate Leads From 4 Top Social Networks

    By Matt Kapko | 09 August, 2014 05:32

    Most users turn to social media sites for entertainment and information, but for digital marketers social engagements represent a dynamic way to generate leads. Fostering leads, or potential customers, in social media is not as clear-cut or obvious as email, TV or print marketing, but there is enough history and background now to follow and replicate what is already working.

  • How AWS Helped Scale App for World Cup Social Media Hub

    By Thor Olavsrud | 05 August, 2014 23:07

    Running a social media hub for any large event poses a challenge, but perhaps none quite so daunting as running the FIFA Social Hub, the official social platform of the 2014 FIFA World Cup.

  • Audience is dead, long live active content consumers

    By Matt Kapko | 05 August, 2014 08:44

    Audience is dead, says Eric Solomon, head of brand strategy at Google and YouTube. The notion of an audience in today's hyperactive, hyperlinked world just doesn't fit anymore, he tells attendees at last week's [a]list Summit.

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