Your company's website might look great, with plenty of multimedia sizzle. But if the site isn't consistently attracting targeted visitors and converting them into customers, it's not doing its job—which can have a negative impact on revenue.

Social networking, improved site content and utilising analytics are the top areas CIOs need to be looking at in the online retail space.

Once Google cornered the bulk of the search market, many search marketers stopped optimizing their sites for other engines, but that could change when the Bing-Yahoo integration happens, experts speaking at Search Marketing Expo said.

Google has enhanced its search results by providing links to different sections of Web pages, in addition to the traditional main Web page link.