SAP seems to be betting its future on its HANA in-memory database, spotlighting the technology once again at the Sapphire conference in Orlando Wednesday, announcing a slew of new applications, partnerships and functional enhancements for the system.

SAP announced a broad set of plans to become a player in cloud computing, spanning from a "loosely coupled suite" of business applications to data integration and PaaS (platform as a service) Tuesday during the Sapphire conference in Orlando.

SAP's Afaria mobile device management tool is now available on Amazon Web Services' cloud, offered as a way to make it easier to start using the platform, SAP said at the Sapphire conference on Monday.

SAP on Monday unveiled a series of mobile applications covering areas such as expense management and e-learning, as well as improved support for iOS and Android devices. The announcements came at the start of the vendor's Sapphire conference in Orlando.

SAP customers seeking to move from traditional deployments to a private cloud architecture have a new option from Accenture, the companies announced Wednesday during the Sapphire conference in Madrid.

SAP's 2009 Sapphire show in Orlando has officially kicked off. Typically, this multiday schmoozefest lets SAP trot out its executives to meet with customers, partners and tech journalists and talk up its line of ERP, CRM, BI and supply chain products.