The creation of an Australian cyber security czar or ombudsman is needed, but would be of limited use in the promotion of greater online security, a Senate inquiry has heard.

Ninemsn — the online joint venture with media and entertainment group PBL Media and Microsoft partnership — has advertised for a chief technology officer position on specialist emerging technology and media recruitment firm MitchelLake’s website.

Dean Capobianco, director of operations at ninemsn, took on the challenge of bringing 17 different products into line with the company's overall gameplan, improving the alignment of messaging, content syndication and partner services along the way.