News

• FTC won't oppose Google's acquisition of AdMob

  By Grant Gross | 25 May, 2010 03:22

  The U.S. Federal Trade Commission won't block Google's US$750 million acquisition of mobile advertising vendor AdMob because the deal isn't likely to harm competition in the emerging mobile advertising market, the agency said Friday.

• Google supports 'click-to-call' mobile ads

  By Nancy Gohring | 01 February, 2010 08:42

  Google has started supporting a click-to-call feature in AdWords on mobile smartphones.

• Opera acquires mobile advertising company AdMarvel

  By Mikael Ricknäs | 21 January, 2010 08:57

  Opera has acquired AdMarvel, which has developed a product suite that manages how ads are delivered to mobile phones, the Norwegian Web browser company said on Wednesday.

• Ads to play bigger role in future mobile apps, says Gartner

  By Mikael Ricknäs | 19 January, 2010 05:59

  The importance of advertising as a revenue source for developers will grow as users become less willing to pay for mobile applications, according to market research company Gartner.

• Google promotes Place Pages in shop windows

  By Nancy Gohring | 08 December, 2009 06:07

  Google is introducing a mobile marketing campaign for Place Pages, a service for businesses that faced some early criticism when it launched in September.

• Mobile ad players Mercury, m.Net announce merger

  By Rodney Gedda | 08 September, 2009 08:01

  Mobile marketing and content providers Mercury Mobility and m.Net Corporation have agreed to merge in a deal worth some 105,000,000 m.Net shares.

• Ads come to mobile apps, thanks to Google

  By Nancy Gohring | 25 June, 2009 04:23

  IPhone and Android users may increasingly see ads appear in their phone applications, now that Google is expanding its advertising program for mobile applications.