Critical.
Authoritative.
Strategic.
Subscribe to CIO Magazine »
News about marketing

  • Opinion: You are the product for The Google

    By Mark Gibbs | 03 March, 2012 02:28

    "If you're not paying for something, you're not the customer; you're the product being sold." -- a user named "blue_beetle" on MetaFilter

  • Should you consider a generic top level domain?

    By Georgina Swan | 20 January, 2012 10:08

    Chief information officers understand the importance of domain name registrations in maintaining the integrity of their organisation’s brand. Now a study estimates the .au domain contributed $475 million to the Australian economy in 2011 and created more than 4300 full-time jobs.

  • Marketing IT to the business: Part 1

    By Mark Phillips | 14 November, 2011 12:57

    Chief information officers have some things down pat. For a start, they’re good at working with a business to find out how information technology can automate processes to improve productivity and efficiencies.

  • 8 ways to make peace with your CMO

    By Stephanie Overby | 01 November, 2011 09:25

    There may be no two groups more opposed to each other than IT and marketing. One traditionally focuses on back-end support and long-term strategy. The other values creativity and quick wins. Their leaders form the ultimate odd couple: CIO and CMO. In the best cases, the two coexisted, but rarely collaborated. In the worst, the relationship was downright acrimonious.

  • Smartphone manufacturers the key to NFC adoption: Comms Council

    By Hamish Barwick | 27 September, 2011 12:15

    The Communications Council, a marketing communications industry body, has urged smartphone makers to release near field communication (NFC) capable phones in Australia in order to increase adoption of the technology and create new online marketing opportunities.

More News »
Features about marketing

  • The Apple Leak: A Marketer's Magic Bullet

    By Tom Kaneshige | 11 January, 2010 05:57

    This week the Wall Street Journal's AllThingsD got the biggest Apple scoop of the year-granted, the year just started.

  • CRM: When Should Customer Service Run the Show?

    By David Taber | 27 November, 2009 06:46

    CRM systems tend to have a wider user base across enterprise organizations than most other software applications do. Industry analyst surveys indicate that over 60 percent of CRM systems are used by sales teams, about 40 percent used by marketing, and about a third of the systems are used by customer support. Despite this wide range of users, my guess is that the real driver or "owner" of the CRM system is even more strongly biased towards the Sales VP.

  • Customers can gain from being a vendor reference

    By Chris Kanaracus | 10 November, 2009 08:20

    No IT vendor's news announcement is truly complete without a couple of glowing quotes from customers; nor is any vendor conference really a success unless the company has lined up a few satisfied CIOs to talk up their strategy and products.

More Features »
rhs_login_lockGet exclusive access to Invitation only events CIO, reports & analysis.
Recent comments