What's wrong with how most companies create a business strategy?

The whole world is streaming real-time data. It used to just be stock markets that gushed high volumes of real-time data, but now your car, your smartphone and everything in your company-including your website and your CRM system-is spewing data like a firehose. What are we supposed to do with it?

Shell's Ecosystem Guiding Principles mandate how its 11 core vendors should treat Shell and each other. To mitigate competition between suppliers-on Shell territory, at least-CIO Alan Matula has banned most salesmen from his offices and demands Shell and vendor staff respect the culture and heritage of each other's companies.

When Tom Peck, CIO at Levi Strauss, spoke at this year's CIO 100 Symposium, there was something distinctive about his presentation: It was light on IT and heavy on marketing. It sounded like a commercial-which was a good thing.

Sometimes tech startups make deals with the very industry players they're trying to disrupt.