SAP on Wednesday made a series of announcements meant to define itself as a major player in the enterprise social software market with a superior approach to rivals such as Salesforce.com.

To enhance its suite of enterprise collaboration products, Jive has bought Filtrbox, whose software helps companies track social media content across the Web in real time.

With consumers venting opinions about vendors left and right on blogs, social networks, discussion forums and news sites, Jive Software has developed a tool to help companies monitor and analyze relevant online chatter.

Jive Software will begin to deliver later this quarter new modules to link its flagship Social Business Software (SBS) enterprise social-networking product with leading content management systems (CMS) from other vendors.