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  • Is There Any Digital Marketing Value in New Breed of Social Apps?

    By Matt Kapko | 25 April, 2014 02:23

    The road to revenue for ephemeral and anonymous apps like Snapchat, Secret and Whisper is uncharted. How these social apps will ever achieve a level of revenue that would justify their sky-high valuations is foggy at best.

  • Salesforce at 15: Industry disruptor wards off midlife crisis

    By Chris Kanaracus | 23 April, 2014 04:37

    Salesforce.com recently celebrated its 15th year in existence, and as the SaaS (software-as-a-service) vendor races toward US$5 billion in revenue its influence on the industry is being felt more than ever. At the same time, some signs indicate that Salesforce.com is having a few growing pains, as well as showing some trappings of the mega-vendors it once mocked with its "End of Software" marketing campaign.

  • Nine things you need to know before you store data in the Cloud

    By Jennifer Lonoff Schiff | 17 April, 2014 05:04

    The amount of electronic information (e.g., documents, images, emails, videos) organizations produce is staggering. Storing all your digital data in your data center can be expensive. That's why cloud storage -- which often comes at a fraction of the cost of storing the information on-premises -- has become increasingly popular.

  • What Does a Social-Media-Meets-Virtual-Reality World Look Like?

    By Matt Kapko | 12 April, 2014 00:37

    Facebook's $2 billion acquisition of Oculus has given virtual reality a major boost. By delivering an altered sense of reality with a social experience Facebook could give users a more compelling reason to come back regularly.

  • Broadband faces a fork in the road

    By Matt Hamblen | 11 April, 2014 20:30

    As Google and AT&T race to provide super-fast 1 gigabit fiber networks to power users, more than a quarter of U.S. homes still have no broadband service at all.

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