App-install advertisements are among the fastest-growing and most effective mobile ad formats today, but the companies that buy them aren't necessarily the household names consumers might expect.
Instagram - News, Features, and Slideshows
Instagram in pictures
Instagram brand manager, Sophie Blachford, said girls should consider a career in ICT, where jobs are in demand across every industry - and not be deterred by traditional stereotypes blocking women from typically entering the sector.
Social media's brightest stars have aligned for the Rio 2016 Olympics. Here's how to follow all the teams, games and athletes, and find behind-the-scenes action and exclusive footage on Facebook, Twitter, Instagram and Snapchat.
In an effort to retain users who may have drifted toward Snapchat, Instagram copied one of its rival's defining features: short-lived multimedia. But will the new 'Instagram Stories' be a strategic success or just another flop from Instagram's parent, Facebook?
Instagram's daily active user base is close to Twitter's number of monthly users, and the gap between the companies continues to widen as Facebook, Instagram's parent, consolidates power through its family of popular apps.
How can social media help businesses drive traffic to their ecommerce or bricks-and-mortar sites this holiday season? CIO.com posed that question to dozens of marketers and social media experts. Following are their top seven strategies for how to use Facebook, Twitter, Pinterest, Instagram and YouTube to engage customers and get them -- and their friends -- to check out (and hopefully buy) your holiday offerings.
Instagram cut ties with Twitter this week, which means your photos will no longer display properly. Here are two workarounds that ensure your Instagram tweets will post unaltered.
The value of a social network largely depends on the quality of data it collects from users. However, it's easy for sensitive data, such as location information, to be abused, and consumers need to hold social companies accountable for their indiscretions.
Social media managers, and anyone else who juggles more than one Instagram account, are celebrating the small pleasure this week of now being able to switch between accounts without logging out first.
Policing social media sites is no easy task, because users can post almost anything they want, often without consequence. Other users can report inappropriate content, but it's not possible for social networks to remove every post that violates their guidelines.
Marketing via "influencers" used to mostly mean professional athletes pitching expensive shoes or supermodels selling slick sports cars. Today, some brands put products in the hands of "Internet influencers," many of whom have even larger audiences and more reach than the brands.
Following your favorite professional sports team before and after games -- and beyond the nightly sports broadcast -- has never been easier. Social video apps, such as Periscope, Meerkat, Vine, Snapchat and Instagram, are disrupting the traditional content distribution models of teams, TV networks and radio stations. While the transformation is already riddled with concerns over content rights, it represents a valuable opportunity for sports organizations to engage and interact with fans, particularly younger generations.
Whitepapers about Instagram
Who are the top 10 brands on Instagram, and what are their secrets to success with visuals—image and Video—in this white-hot platform? What might 12,000 likes per second mean for YOUR brand? In this PowerPoint-styled tutorial, Oracle Social Cloud (#OracleSocial) offers up break-through examples of how brands are leveraging the editing and embedding capabilities of Instagram to engage loyalists and potential customers. Lessons from perennial innovators like Nike, MTV, Starbucks, Burberry, Red Bull, Ben & Jerry’s, Whole Foods and Ford, as well as upstarts like Lu Lu Lemon and Free People, SHOW rather than tell you how embedding + 15-seconds of video and eye-catching, engaging images can rock your marketing world.
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