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  • How to Build a Customer Loyalty Program

    By Jen A. Miller | 25 March, 2014 12:48

    Boston-based restaurant chain b.good started its customer loyalty program with email 12 years ago because, well, it couldn't afford much else. As the chain has grown, so has its rewards program, which now has 53,000 'Family' members using keycards and smartphone apps to connect with b.good.

Features about IDC

Whitepapers about IDC

  • Assessing the business value of EMC backup and recovery

    In this White Paper, IDC offers up some quantifiable benefits that Asian enterprises have observed as a result of deploying backup and recovery solutions. · Many enterprises are finding that the backup and recovery processes and technologies that they have implemented have not kept pace with the demands of the business · IDC identifies how organizations can experience savings and improvements from the deployment of different types of technologies · The benefits fall into three categories: storage environment cost savings; end-user productivity enhancements; and IT staff productivity optimization