Woolworths Australia has implemented an electronic messaging system, which will allow product data to be transferred between the company and its suppliers.

As if data quality and stockouts weren’t enough of a day-today worry for CIOs, added pressure to serve demanding online customers and keep up with changing legislation are creating new challenges. With several retail giants lumbering online and the looming introduction of the government’s new carbon tax, CIOs need to be working with procurement, financial and other business leaders to ensure supply-chain systems are up to today’s new challenges.

If supply chain experts can spend so much time and effort improving efficiency and still have more work to do, how are smaller companies meant to get their supply chains right? It’s not as if they have been standing still: CIOs at FMCG organisations and other companies of all sizes have long focused on using high-end supply chain management solutions to trim fat from their company supply chains. Many embarked upon massive enterprise resource planning (ERP) implementations a decade ago as they stared down the end-of-life of existing systems and the spectre of the Y2K bug. Yet while their intentions were good, the same can’t be said for the methods of resolution.

It all started, as these things sometimes do, with a chicken.