Gartner Group - News, Features, and Slideshows
News about Gartner Group
In the first of a two part series, CIO looks at the history of the chief information officer; when the role came into being and why many CIOs are still considered technology boffins rather than business strategists.
- How HelloFresh's CMO uses a surprising tool to bring data closer to the business
- B2B marketers splurging on content and digital; struggling with ROI
- ADMA announces new board changes
- CMO Interview: How McDonald's is putting customer centricity back on the menu
- The visible expert: How to create industry stars, and why every CMO should care