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  • Digital marketers face a suite challenge

    Marketers lean on their enterprise marketing software suites to deliver on lofty promises: cross-channel campaign management, analytics, automation, personalization, customer journey mapping, testing and optimization, customer insights and the list goes on. Marketers need this powerful engine to be well-integrated with other systems and data in order to complete these Herculean tasks.

    Written by Tom Kaneshige13 May 15 04:53
  • Why social listening platforms are failing

    With startups pouring into the emerging marketing technology market, the simple fact is that not everyone -- not every category -- is going to be a winner. Now Forrester has come up with a startling finding that one of the first marketing technologies to come along and help define this segment is failing to deliver results.

    Written by Tom Kaneshige29 Jan. 15 06:12
  • How to Reduce Enterprise App Clutter on Your iPad

    A typical business executive fires up a half-dozen iPad productivity apps -- Salesforce, Office 365, Yammer, Zendesk, Workday, among them -- to get through the day. Opening and closing apps every few minutes, though, can become tedious and annoying.

    Written by Tom Kaneshige17 Dec. 14 06:39
Features about forrester
  • CIOs and CMOs must partner on 'insight teams'

    Arms flailing in an ocean of customer data, panicky marketers need the CIO to throw them a life line. That is, they need to know what to do with the data.

    Written by Tom Kaneshige30 April 15 04:23
  • 5 things you need to know about Windows 10

    With the upcoming release of Windows 10, Microsoft looks to rebound from the lukewarm reaction to Windows 8. Here are five things CIOs and other IT leaders should know about the next version of the OS.

    Written by Juan Carlos Perez17 March 15 10:04
  • Google Plus Outperforms Twitter (Really)

    Marketers who ignore Google Plus are missing a worthwhile opportunity, according to a new report from Forrester. Googles social platform delivers nearly double the engagement rate of Twitter, and yet some large brands continue to be lackadaisical with their effort.

    Written by Matt Kapko04 April 14 04:20
  • Forrester Outlines IT Imperatives for Healthcare Providers

    Healthcare providers such hospitals, medical offices and clinics face an unsettling reality, according to a recent Forrester report: Embrace the cloud, big data, mobile and other emerging technology or get acquired by a healthcare organization that's successfully been there and done that.

    Written by Brian Eastwood25 March 14 12:35
  • Harness disruption or become obsolete: Forrester

    Five years ago, Nokia dominated the smartphone market. How quickly things change. But before you sit back and think, ‘that won’t happen to me’, take a look at the competitive environment in which your company operates. Daunting, isn’t it?

    Written by Georgina Swan05 April 11 18:03

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