forrester - News, Features, and Slideshows
There's a reason why marketers keep IT in the dark about marketing tech purchases. The geeks will put the tech vendor through an obscene, jargon-filled laundry list of requirements and testing that will drag the sales cycle for months. Marketers won't be able to get their hands on the technology until it's too late - that is, after competitors beat them to the punch.
Twitter has taken a slow approach in the rollout of new ad products and changes to the user interface, but that's beginning to change. Following its deeper integration with MoPub, Twitter is expected to reveal a series of new ad products alongside a refined and more feature-rich user experience.
The mobile device as the controller of other devices, Agile app development, the rise of the chief mobility officer and telco network sharing is where mobility is heading next year, according to analysts.
China is set to overtake the Unites States as the world’s largest online retail market, according to Forrester research.
With the increased popularity of powerful tablets and the rise in mobile malware, it's no surprise that Forrester research released today shows that IT managers feel uneasy about BYOD.
Marketers who ignore Google Plus are missing a worthwhile opportunity, according to a new report from Forrester. Googles social platform delivers nearly double the engagement rate of Twitter, and yet some large brands continue to be lackadaisical with their effort.
Healthcare providers such hospitals, medical offices and clinics face an unsettling reality, according to a recent Forrester report: Embrace the cloud, big data, mobile and other emerging technology or get acquired by a healthcare organization that's successfully been there and done that.
Five years ago, Nokia dominated the smartphone market. How quickly things change. But before you sit back and think, ‘that won’t happen to me’, take a look at the competitive environment in which your company operates. Daunting, isn’t it?
Most CIOs have started considering virtual desktop infrastructure and other types of desktop virtualization, but only a minority has reached the deployment stage. (See related story, "As Windows 7 gains steam, VDI set to rise".) Virtual desktops can potentially provide more flexibility for users, make it easier to apply patches and reduce IT help desk calls, but there are still numerous problems that keep desktop pros up at night. Here are five pitfalls to watch out for.
Project managers might just have the toughest job in IT, responsible as they are for ensuring that high-stakes IT projects are completed on time and on budget. According to a new report from Forrester Research, the project manager's role is getting even more demanding and difficult to fill.
Whitepapers about forrester
This whitepaper contains case study research by Forrester consulting focused on continuous availability and the total economic impact of deploying EMC technology The study provides readers with a framework to evaluate the potential financial impact of EMC technology on their organisations To better understand the benefits, costs and risks associated with deploying the technology, Forrester interviewed four current EMC customers. Research also revealed how to minimize downtime, improve asset utilisation and load balancing, while increasing efficiency in data migration and hardware maintenance
- NATO security certification opens new markets for Australia's Senetas
- Senator wants Whisper to explain how it tracks users, shares their data
- The 'Backoff' malware linked to data breaches is spreading
- Cyberespionage group launches sophisticated phishing attacks against Outlook Web App users
- Disaster as CryptoWall encrypts US firm's entire server installation
- 5 great examples of augmented reality in marketing
- Catch of the Day retailer hooks fresh customer insight with NPS
- Tourism Australia's Nick Baker wins AMI Marketer of the Year
- Content marketing can't be measured on the last-click: Outbrain CEO
- Latest crowdsourced guide rates top A/B testing vendors for marketers