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Features

  • Why Ad Tech Consolidation Is Good for CIOs

    By Matt Kapko | 09 December, 2014 03:15

    In just a few short years, advertising technology has become one of the fastest growing areas in the tech world. There are now hundreds, maybe even thousands, of ad tech companies vying for a piece of the digital marketing pie, but few are self-sustaining businesses.

  • Displaced IT workers are being silenced

    By Patrick Thibodeau | 05 December, 2014 09:29

    A major problem with the H-1B debate is the absence of displaced IT workers in news media accounts. Much of the reporting is one-sided -- and there's a reason for this.

  • In the Digital Enterprise Everyone Needs to Think SEO

    By Tom Kaneshige | 05 December, 2014 05:44

    The online world has spawned a virtual content creation and aggregation boom. Digital marketers flood online channels with YouTube how-to videos, Instagram photos, Tweets, Facebook posts, Web pages, graphics, blogs and more. In turn, consumers rely on Google search to help them sift through the rubble and find nuggets of useful information.

  • How 'Facebook at Work' Could Alter the Social Enterprise Landscape

    By Matt Kapko | 02 December, 2014 02:57

    Most people don't want to be caught at work with Facebook open on their computers or smartphones, but that may change very soon. Facebook is working on a new social network for the workplace, called "Facebook at Work," that would pit the king of social media against more business-savvy stalwarts such as Google, Microsoft and LinkedIn, according to the Financial Times.

  • 4 Ways Your Competitors Are Stealing Your IT Talent

    By Sharon Florentine | 21 November, 2014 06:31

    One of the best places for your competitors to find great talent is within the walls of your company. If your best and brightest have been jumping ship to work for your biggest rival, it's important to know how they're being recruited, why they are being targeted and what you can do to stop it. Here's how your competitors may be poaching your talent.

  • Privacy is the new killer app

    By Matt Weinberger | 15 November, 2014 02:37

    A funny thing is happening in the wake of the Edward Snowden NSA revelations, the infamous iCloud hack of celebrity nude photos, and the hit parade of customer data breaches at Target, Home Depot and the U.S. Postal Service. If it's not the government looking at your data, it's bored, lonely teenagers from the Internet or credit card fraudsters.

  • Facebook, LinkedIn and Twitter Earnings Tell Very Different Tales

    By Matt Kapko | 12 November, 2014 02:41

    Facebook, Twitter and LinkedIn all recently announced their latest earnings, and the reports highlight profound differences in each of the platforms, as well as unique future opportunities. The companies, operators of three of the world's largest and most popular social networks, may be competitors, but when you enter their walled gardens the purpose and intent is increasingly varied.

  • 4 startups that are changing productivity

    By Matt Weinberger | 25 October, 2014 05:30

    By now, you've likely heard about Inbox, Google's bold new plan to reinvent email with a smarter, more context-sensitive interface that treats messaging like just another to-do list.

  • Social Media Still Has Little Marketing Impact in Hollywood

    By Matt Kapko | 10 October, 2014 02:58

    Social media is an opportunity unfulfilled in Hollywood. It bears surprisingly little to no impact on the success of films and TV shows, according to a group of seven film studio executives speaking here at The Grill.

  • Is Social Media Reviving or Killing Our Classrooms?

    By Matt Kapko | 10 September, 2014 06:09

    Remember the days when back to school meant a trip to the store for new pencils, paper and maybe a spiral notebook or two? Today's students, particularly those in the higher grades and college level, have little time or interest in those analog commodities -- they're carrying laptops, tablets, smartphones and other gadgets.

  • 9 Inexpensive Ways to Get Your New Business Noticed Online

    By Jennifer Lonoff Schiff | 21 August, 2014 23:33

    Congratulations on launching your startup business. The only problem is, no one knows about it. So how do you get the word out online, without having to spend thousands of dollars on advertising or PR, or buying Facebook or Twitter followers?

  • How social networks are changing mobile advertising

    By Matt Kapko | 21 August, 2014 05:37

    For digital marketers, the road to riches on mobile screens has been long and riddled with holes of divergence. But the pursuit, which harkens back to the pre-smartphone era, has gotten more promising thanks to social media.

  • How to Generate Leads From 4 Top Social Networks

    By Matt Kapko | 09 August, 2014 05:32

    Most users turn to social media sites for entertainment and information, but for digital marketers social engagements represent a dynamic way to generate leads. Fostering leads, or potential customers, in social media is not as clear-cut or obvious as email, TV or print marketing, but there is enough history and background now to follow and replicate what is already working.

  • How AWS Helped Scale App for World Cup Social Media Hub

    By Thor Olavsrud | 05 August, 2014 23:07

    Running a social media hub for any large event poses a challenge, but perhaps none quite so daunting as running the FIFA Social Hub, the official social platform of the 2014 FIFA World Cup.

  • Don't Give Your Job Search a Summer Vacation

    By Sharon Florentine | 17 July, 2014 23:42

    For most people, summer's the perfect time to relax, take a vacation and operate at a more leisurely pace than during the rest of the year. But if you're a job-seeker, you can't afford to put your search on the back burner. Instead, use the slower pace and longer days to your advantage.

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