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  • Can Snapchat, Instagram and Pinterest help marketers reach millennials?

    Snapchat, Instagram and Pinterest arrived on the social scene after Facebook and Twitter, but they quickly made their marks, especially among millennials. After reaching critical mass, the three companies are attempting to monetize their services by rolling out new features for advertisers. Select large, global brands, including McDonald's, are testing the new features and could be role models for other marketers interested in the apps. However, all three services are still relatively young, and it might be too early to tell if ad campaigns are worth the investment.

    Written by Lauren Brousell25 June 15 23:41
  • How Apple's privacy stance could give Google an AI edge

    "We at Apple reject the idea that our customers should have to make tradeoffs between privacy and security," said Apple CEO Tim Cook earlier this month during an Electronic Privacy Information Center (EPIC) event where he was honored for corporate leadership. "We can and we must provide both in equal measure."

    Written by Matt Kapko24 June 15 00:42
  • What Apple News means to publishers, advertisers and you

    Apple is taking a fresh stab at content curation and aggregation with a native mobile app that it will release as part of iOS 9 this fall. The Apple News app will combine and curate articles from more than 50 publications at launch, and it is sure to create another rift between those who create online media, advertisers and the many companies that want to deliver it to online readers.

    Written by Matt Kapko11 June 15 02:13
  • Find your next job with the Tinder-like Switch app

    It seems every new app is quickly hailed as the Uber, Spotify, or Netflix of some other industry. But with Switch, it really is the Tinder of job searching -- right down to swiping left and right to indicate your mutual interest. However, instead of swiping on potential suitors, you'll swipe left or right on potential jobs. And employers will do the same to you.

    Written by Sarah K. White11 June 15 01:18
  • IT pros share tips for building strong peer networks

    Networking with peers isn't a science -- there is no right or wrong way -- but IT leaders who commit to fostering their networks of coworkers and colleagues online can benefit in myriad ways. Technology and social media will never replace face-to-face conversations. However, a well-built digital network of intelligent and influential peers can be invaluable for IT leaders who need to stay informed and connected with the issues and individuals that are key to their professional endeavors.

    Written by Matt Kapko28 May 15 23:41
  • Is your social media presence hurting your job search?

    Social media can make or break your career. We've all heard at least one story of an employee getting fired over a Tweet or Facebook post. And when you apply to a job, most hiring managers will first turn to Google to vet your background and qualifications.

    Written by Sarah K. White27 May 15 23:58
  • Why Twitter Cards are key to social media marketing

    Twitter Cards are one of the core features of Twitter's platform. However, if you aren't aware of them or confused by what they do, you're not alone. Twitter Cards enable developers for brands, publishers and other businesses to add photos, videos and a richer media experience to tweets. Marketers see them as a tool to boost their business in varying ways while users just see the better experience they provide in their timeline.

    Written by Matt Kapko23 May 15 01:01
  • Facebook Instant Articles will shake up media (and benefit users)

    Facebook's ongoing courtship of news, media and entertainment companies has had its ups and downs, but partnerships always seemed inevitable. Today's Internet users spend less time on walled-off websites and in apps with narrow focuses, and Facebook has become a default distributor -- some might say gatekeeper -- of all things media. Publishers might be concerned about ceding too much control to Facebook, but the concept of users consuming more and more news through Facebook seems like another inevitability.

    Written by Matt Kapko22 May 15 01:05
  • Why Twitter will never be Facebook (and that's OK)

    Twitter lost about 27 percent of its market value, or more than $9 billion, last week. Critics are beating the drums of war, of course, but Twitter has been tested before and has proven its ability to endure. The company faced investor backlash last year, and its stock hit an all-time low. High-level executive turnover is one of the company's hallmarks. It has struggled to tell a clear story about what exactly Twitter is and why people should use it.

    Written by Matt Kapko08 May 15 01:11
  • Why your business needs a Pinterest presence

    Sure, you know your company needs to be on Facebook and Twitter. Maybe you want to be on Instagram to share photos and LinkedIn to find employees. But what about Pinterest?

    Written by Jen A. Miller07 May 15 23:41
  • IT execs on Facebook at Work strengths and weaknesses

    Facebook's unparalleled reach into the daily routines of consumers around the world, and the ongoing consumerization of IT trend, put the world's largest social network in a unique position to make a significant mark in the enterprise. Catering to large businesses isn't easy, however, and Facebook will have to overcome some key challenges before enterprises see it as a worthy contender for their business.

    Written by Matt Kapko01 May 15 01:20
  • 5 ways to use virtual reality in the enterprise

    With Facebook executives focusing so much of their annual F8 developers conference on virtual reality, people are wondering how the technology will affect gaming and social networking.

    Written by Sharon Gaudin28 March 15 06:04
  • Could Facebook be your next phone company?

    This vendor-written tech primer has been edited by Network World to eliminate product promotion, but readers should note it will likely favor the submitter's approach.

    Written by By Dean Manzoori, Masergy VP for Unified Communications21 March 15 08:23
  • Social, messaging apps struggle with decision to 'bundle' or 'unbundle'

    To "bundle" or not to bundle, that is the challenge social media and messaging services wrestle with these days. (Or at least one of the challenges.) The answer is not a simple one because trends change, and what works today may not work as well tomorrow.

    Written by Matt Kapko13 March 15 02:09

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