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Features

  • Social Media Still Has Little Marketing Impact in Hollywood

    By Matt Kapko | 10 October, 2014 02:58

    Social media is an opportunity unfulfilled in Hollywood. It bears surprisingly little to no impact on the success of films and TV shows, according to a group of seven film studio executives speaking here at The Grill.

  • Is Social Media Reviving or Killing Our Classrooms?

    By Matt Kapko | 10 September, 2014 06:09

    Remember the days when back to school meant a trip to the store for new pencils, paper and maybe a spiral notebook or two? Today's students, particularly those in the higher grades and college level, have little time or interest in those analog commodities -- they're carrying laptops, tablets, smartphones and other gadgets.

  • 9 Inexpensive Ways to Get Your New Business Noticed Online

    By Jennifer Lonoff Schiff | 21 August, 2014 23:33

    Congratulations on launching your startup business. The only problem is, no one knows about it. So how do you get the word out online, without having to spend thousands of dollars on advertising or PR, or buying Facebook or Twitter followers?

  • How social networks are changing mobile advertising

    By Matt Kapko | 21 August, 2014 05:37

    For digital marketers, the road to riches on mobile screens has been long and riddled with holes of divergence. But the pursuit, which harkens back to the pre-smartphone era, has gotten more promising thanks to social media.

  • How to Generate Leads From 4 Top Social Networks

    By Matt Kapko | 09 August, 2014 05:32

    Most users turn to social media sites for entertainment and information, but for digital marketers social engagements represent a dynamic way to generate leads. Fostering leads, or potential customers, in social media is not as clear-cut or obvious as email, TV or print marketing, but there is enough history and background now to follow and replicate what is already working.

  • How AWS Helped Scale App for World Cup Social Media Hub

    By Thor Olavsrud | 05 August, 2014 23:07

    Running a social media hub for any large event poses a challenge, but perhaps none quite so daunting as running the FIFA Social Hub, the official social platform of the 2014 FIFA World Cup.

  • Don't Give Your Job Search a Summer Vacation

    By Sharon Florentine | 17 July, 2014 23:42

    For most people, summer's the perfect time to relax, take a vacation and operate at a more leisurely pace than during the rest of the year. But if you're a job-seeker, you can't afford to put your search on the back burner. Instead, use the slower pace and longer days to your advantage.

  • Review: Halt and Catch Fire adds sizzle to PC history

    By Ken Gagne | 11 July, 2014 20:37

    AMC's new TV series harks back to the early days of PCs -- but drama, not desktops, takes center stage.

  • The rise of the personal cloud

    By Byron Connolly | 03 July, 2014 15:09

    Meet the people who say they are putting users back in control of their own data management and privacy.

  • Are Social Media Giants Betraying Your Trust?

    By Matt Kapko | 26 June, 2014 00:58

    The leading social media companies are outraged over NSA surveillance, but would that spying even be possible if Facebook, Google and Twitter weren't collecting data and selling it to online marketers? Social media companies unintentionally opened new windows for spies to creep into our lives, and their claims of innocence are insincere.

  • As Google+ nears 3rd anniversary, where does it go from here?

    By Sharon Gaudin | 21 June, 2014 06:28

    With Google's social network coming up on its third anniversary, industry analysts are wondering if the company is rethinking Google+ and where it goes from here.

  • Facebook Takes Another Swipe at Snapchat With Slingshot

    By Matt Kapko | 20 June, 2014 05:21

    Facebook is taking another run at Snapchat. This time with an app that works more like a boomerang than a slingshot. The app's unique features and silly sounds make for a playful experience, but CIO.com's Matt Kapko writes it's also an awkward, unnatural and never-ending way to live life in the moment.

  • How Social Media Is Enhancing the World Cup Experience

    By Matt Kapko | 14 June, 2014 02:06

    More than a billion people will tune in to watch the final match of World Cup 2014. But before then, even more will share their highs and lows on social media. (And if Twitter and Facebook can't turn you into a futbol fan, maybe a Brazilian supermodel can.)

  • Snapchat Must Either Grow Up or Risk Disappearing

    By Matt Kapko | 11 June, 2014 23:27

    Snapchat had a rough May, and that's even before taking into account the massive competitive threats it faces from Apple and Facebook. The company has a lot of growing up to do. And it better do it fast.

  • Instagram's Clutter-Free Environment Inviting for Advertisers (But It Won't Last)

    By Matt Kapko | 06 June, 2014 06:36

    Without a fully baked advertising platform, Instagram is building a business with old-school pricing models and direct relationships with agencies and brands. However, Instagram could soon make changes that will negatively impact the reach and efficiency of ad campaigns.

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